The Health Care Communicators of Southern California (HCCSC), a professional networking group, presented 97 awards in 37 categories to 17 different organizations for excellence in healthcare marketing and advertising.
A record 138 entries were submitted to HCCSC’s Finest Awards from entrants in San Diego, Los Angeles and Orange counties and the Inland Empire, the group said. The ceremony was held on May 22 with about 100 attendees at the El Adobe restaurant in San Juan Capistrano.
The 2026 Communicator of the Year Award went to Anne Slate, director of public relations for LifeSharing, a Mission Valley nonprofit that coordinates organ and tissue donations and provides compassionate support to grieving family.
The group identifies deceased patients who have the potential to become organ donors and then matches recipients on transplant waiting lists.
HCCSC said Slate plays a pivotal role in her organization’s mission of saving lives through organ donation. Her guidance and intentional focus on shaping the narrative to promote accuracy and build trust has resulted in the organization maintaining its reputation and distinction of excellence during a time of constant PR crisis situations.
Slate was nominated by Samantha Blaz, director of donor development and strategic partnerships at LifeSharing.
“What distinguishes Anne State among others is her genuine kindness and ability to connect with others in any situation,” said Blaz. “She is truly an amazing spokesperson for Lifesharing and gives from her heart. Having worked as a former reporter, Anne crafts press releases from that vantage point, always considerate of what will help news reporters tell the story.”
“I am beyond humbled to receive this award,” Slate told Times of San Diego. “This is very much a full circle moment for me. Ten years ago, my brother-in-law became an organ and tissue donor. His gift had a profound impact on me and 18 months later, I joined LifeSharing to advocate for donation and transplantation. It’s been a great privilege to highlight the lifesaving work of our team and share the stories of our organ and tissue donor heroes. I feel a duty to keep their memories alive.”
Top winners included City of Hope Orange County with 25 awards and Maracich Health with 16 awards. Other multiple award winners included AMN Healthcare with 13 awards, Rady Children’s Health-San Diego with 11 awards, UC San Diego Health with nine awards, CalOptima Health with eight awards and Scripps Health with seven awards.
Orange County Health Care Agency received a Best of Show award after receiving a perfect score for its entry.
Members of the HCCSC group include communications professionals who work in the health care, wellness, biotech, medical device, health information technology and pharmaceutical industries in San Diego, Los Angeles and Orange counties, as well as the Inland Empire.
Formed in 1977, HCCSC serves as the Southern California chapter of the Society for Healthcare Strategy and Market Development (SHSMD), a membership trade group that provides resources for healthcare-provider planners, marketers and communications practitioners nationwide. SHSMD is affiliated with the American Hospital Association. For more information, visit www.hccsc.org.
San Diego’s Greenhaus taps into World Cup for client Visit Dallas
The FIFA World Cup 2026, which began last week and ends July19, is the first World Cup tournament to be hosted by three countries, the U.S., Mexico and Canada. The U.S. will host 78 matches, the most of any country. Mexico and Canada will each host 13 games.
The 48 teams will play 104 matches across 16 host cities. In the U.S., 11 cities will host matches, including Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York-New Jersey, Philadelphia, Seattle and the San Francisco Bay area.
AT&T Stadium in Arlington, Texas, a suburb of Dallas, will host a tournament-high nine matches, tied with Atlanta for the most game of any host city and one more than global hubs L.A. and N.Y., with each hosting eight matches.
When it was announced that Dallas would become a host city for this year’s World Cup, San Diego-based creative marketing agency Greenhaus took action on behalf of Visit Dallas, a destination marketing organization for the Texas metroplex and a Greenhaus client since 2024.
Beyond creating its branding platform and a national advertising campaign for Visit Dallas, Greenhaus initiated and assisted with several World Cup-related marketing strategies for the Texas city, according to Casey Soulies, chief media officer with Greenhaus.
Soulies told Times of San Diego that two aspects of a media campaign are currently live in the Dallas metroplex.
“The first is focused on awareness, positioning Dallas as a premier leisure destination for international and domestic travelers,” Soulies said. “That layer is anchored by a custom content and podcast partnership with AFAR Media, reaching a high-end travel audience beyond just World Cup attendees. The goal of this layer is to reach current and potential travelers while the spotlight is on Dallas and highlight what makes the city amazing.
“The second phase is aimed directly at active travel planners, people already searching for flights and hotels to Dallas and competitors during World Cup dates, and working to inspire them to visit and extend their stay. That work is running through a mix of travel data and booking platforms, including Sojern, Adara, Expedia, and Hopper. Placements span display, video, native, and custom offers and deals built with the Hopper team.”
The goals have been to convert the influx of soccer fans into multi-day tourists who will explore neighborhoods beyond the stadiums, according to Soulies.
“We also have a competitive conquesting layer running against travelers considering nearby alternatives,” Soulies said. “Everything we are doing at this level is to move FIFA travelers to make the decision and choose Dallas. All of the traveler-focused targeting is behavioral, meaning every impression is tied to confirmed or high-value travel intent around the World Cup dates in Dallas.”
Other Dallas citywide efforts have been designed to involve local residents. Dallas opened a FIFA Fan Festival at Fair Park, which was promoted as a free central fan destination with giant screens and live music.
Also, Visit Dallas developed a “Dallas Welcomes The World” toolkit that provided local businesses with swagger-filled brand assets, which helped ensure the city presented a consistent, high-energy global identity.
Beyond the matches, Dallas is serving as a primary operational hub. The Kay Bailey Hutchison Convention Center is serving as the International Broadcast Center (IBC), centralizing global media coverage for the entire tournament.
Meanwhile, more than a quarter of U.S. consumers are expected to watch some of the Cup action, according to advertising industry trade outlets. Among the most patriotic fans, four out of 10 will cheer for more than one team, which expands the reach for brands.
Over the next six weeks, many global brands will focus on World Cup community engagement and multichannel experiences. Coca-Cola, a World Cup sponsor since 1978, has been working with its bottling partners to highlight sustainability initiatives and fan contests.
Lay’s, the snack company, has organized the world’s largest watch party on WhatsApp. Visa and Bank of America are touting their investments in public soccer facilities.
Diageo, the official FIFA World Cup Spirits Supporter, has designated its tequila brands Don Julio 1942 and Casamigos as “hero brands” for the Cup because of their celebratory aura.
So far, fan favorites for World Cup TV commercials include Budweiser, Gatorade, Fox Sports and Duracell’s TV commercial featuring Argentinian star Lionel Messi.
Fox Sports, America’s English-language broadcaster for the Cup, will air all 104 tournament matches live either on Fox (70 matches) or FS1 (34 matches).
NBCUniversal and Telemundo will broadcast all games in Spanish and streaming live on Peacock and Telemundo Deportes Ahora, a new Telemundo platform.
San Diego AMA panel highlights leading local brands
The San Diego chapter of the American Marketing Association (AMA) will host a panel discussion featuring marketing execs with four leading San Diego-based brands from 5:30 to 7:30 p.m., Tuesday, June 23, at the University Club, 750 B St., Suite #3400, in Downtown San Diego. The event is open to the public.
Panelists will include: Jackie Plaza, VP of marketing, SeaWorld San Diego; John Porte, VP of brand paid media and marketing, LPL Financial; Lillian Dang, marketing director, Puffer Malarkey Collective, a restaurant hospitality group founded by celebrity Chef Brian Malarkey and restaurant operator Christopher Puffer. Moderator will be Jennifer Pellegrini, brand marketing director, Illumina, Inc.
AMA said this session will deliver practical insights and real-world examples from enterprise-level marketing teams operating here in San Diego. Topics will include strategic brand storytelling, data-driven decision making, shifting consumer behavior, digital engagement and integrated campaigns in today’s evolving marketplace. Cost to attend is $45 for members, $60 for nonmembers. For more information, send an email to [email protected] or visit sdama.org.
Hence then, the article about marketink health care communicators honor mission valley nonprofit s pr director was published today ( ) and is available on Times of San Diego ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( MarketInk: Health Care Communicators honor Mission Valley nonprofit’s PR director )
Also on site :
- Biden Loyalist: Platner’s Nazi Tat, Wife-Beating, Pedo App & Rape Fantasies Aren’t Just ‘Transgressions’
- We Asked 4 Psychologists the Best Phrase To Use With Adult Children To Transform Your Relationship—They All Said the Same Thing
- Trump celebrates 80th birthday with a UFC fight at the White House as Americans pay the price for his Iran war