Half of Etsy’s mask-only buyers are coming back for crafts ...Middle East

Quartz - Economy
Half of Etsy’s mask-only buyers are coming back for crafts
In the second quarter of 2020, as the Covid-19 pandemic kicked off in earnest and personal protective equipment grew scarce, face masks accounted for a whopping 14% of gross merchandise sales (GMS) on handmade-goods platform Etsy. By the third quarter, masks would account for 11% of GMS, and by the fourth quarter that would fall to 4%—but by then millions of one-time mask buyers had already become Etsy return visitors.On Thursday, Etsy reported fourth-quarter earnings that blew past analyst expectations, including a 129% year-over-year increase in revenue (which hit $617 million) and a 375% year-over-year increase in net income ($148.5 million). For all of 2020, Etsy’s profit more than doubl

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