Coors Light is launching its tallest beer ever—sort of.
The Molson Coors Beverage Company brand is kicking off the "summer of soccer" with a special release inspired by the elongated cheers of fans, turning its classic beer can into one that's nearly three times the size of a standard can.
And it's not only bigger, but better, too, as the limited-time "Tallerboy" will actually keep your beer cold.
Coors Light Launches Limited-Edition Tallerboy
According to an official statement shared with Parade, the Tallerboy beer canister is the "next chapter of 'The Coooors Call,'" the brand's summer campaign featuring legendary announcer Andrés Cantor and his "iconic, elongated 'GOOOOAL.'"
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The limited-release is much taller than a tallboy (hence the name) and looks just like the original Coors Light can, except the "Coors" has been elongated in a playful nod to the cadence of applauding soccer fans and to match the ratio of the much taller canister. While the exact height of the Tallerboy was not immediately available, we do know it's tall enough to hold and chill three full Coors Light cans at a time.
Coors Light TallerboyOnce the interior is stacked with three cans of Coors, the Tallerboy is technically filled with 36 ounces of the American-style light lager, making it larger than all of the more conventional packaging styles of singles: stubby (8-ounce), standard (12-ounce), tallboy (16-ounce), stovepipe (19.2-ounce), silo (24-ounce), and crowler (32-ounce).
"The Tallerboy is everything 'The Cooors Call' stands for, brought to life in physical form," Matt Carpenter, Vice President of Marketing at Coooors Light, shared in a June 9 press release. "Extra long celebrations deserve something that allows you to hold onto those game moments a little longer, and Tallerboy does exactly that — three cans, one canister and a whole lot of extra Os."
When and Where Will the Tallerboy Be Available?
The Tallerboy will be released in two separate drops happening on Thursday, June 11, and Thursday, June 18, exclusively via the online Coors Light store, where it will be available for $30 while supplies last.
Next: Sam Adams Drops 2 Retro Summer Variety Packs With Beers That Can’t Be Found Anywhere Else
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