TUPELO — Nearly 50 years after the death of Elvis Presley, a gaggle of exuberant boys and teens shook up his hometown, intent on keeping the king’s legacy alive for a new generation.
Ranging in age from 7 to 17, some in jeweled jumpsuits, they took the stage at the Tupelo Elvis Festival’s youth tribute artist competition last week.
In contrast to their peers, who may never have heard of Elvis, the competitors have dedicated an enormous amount of time and energy to embodying the king’s singing voice, mannerisms and style.
They are careful to specify they are Elvis tribute artists. Unlike impersonators, who pretend to be Elvis and sometimes present a characterized version of the king, tribute artists strive for authenticity. Some wore costumes created by B&K Enterprises Costume Co., a company licensed to recreate Elvis’ outfits and provide costumes for Elvis movies, musicals and TV shows.
“We’re not trying to be him,” said Tucker Gladden, 17, from Madison, Mississippi. “We want to recreate the experience as much as we can for people that maybe didn’t get to see Elvis in their lifetime.”
As for their fascination with a long-dead musician, several of the tribute artists credited the 2022 “Elvis” movie with sparking their interest. A couple said their admiration began after discovering they were distantly related to Elvis. Others said it was Elvis’ faith and charity that inspired them. Some said they had been performing Elvis songs since they were 3 years old.
For 16-year-old Ayden Maloy from Logansport, Indiana, it was the way Elvis’ music helped him during a difficult time in his life and motivated him to begin performing as an Elvis tribute artist three years ago.
“I just broke down in tears because it healed me,” Maloy said. “I think Elvis is the healer.”
In this screenshot from video, Gibbs Jones, 11, rests his hands on a jeweled belt while showing off his costume for the Tupelo Elvis Festival’s youth tribute artists competition on Thursday, June 4, 2026, in Tupelo, Miss. Credit: AP Photo/Sophie BatesIn an afternoon of dazzling outfits and daring dance moves, the performers got the audience clapping, singing and swaying along to their Elvis covers. Ultimately, RJ Hursey, a 14-year-old from Bloomington, Illinois, won the competition.
Hursey, who inherited his love of Elvis from his grandfather, said he practices his tributes every day, and when he’s too sick to sing, he researches. He performs at nursing homes and assisted living facilities and hopes to someday star in a remake of an Elvis movie.
“It’s humbling,” Hursey said. “It makes you feel good because we know that he died thinking he’d be forgotten, and we’re just so glad he’s still around.”
While in Tupelo, the tribute artists also toured the Elvis Presley Birthplace, a sprawling complex that includes the home where Elvis was born and the church where he was first exposed to Southern gospel music.
“It feels so surreal to pay tribute to Elvis in his hometown,” said 15-year-old Charles Session from Morrilton, Arkansas. “I hope that he’s looking down and smiling at all these young performers.”
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