For Rich Lerner, Golf’s Longest Day() began at 8 a.m. The Golf Channel‘s lead studio host won’t be home until after midnight, when Lerner still plans to eat a “full dinner,” he told The Hollywood Reporter. Lerner, like his colleagues and viewers, has just as big an appetite for qualifying golf, and today, the “open” spirit of golf’s U.S. Open provides.
The morning began with Lerner’s “feet up, BS-ing” with fellow on-air talent and producers, he says — the “coffee is flowing.” But soon it is time to tee off on 10 hours of exclusive live coverage of final U.S. Open qualifiers from 10 separate sites, from Purchase, New York to York, Ontario. (Yes, you can qualify for the United States Open in Canada.)
From his climate-controlled spot in the Stamford, Connecticut studio, Lerner will quarterback the action, passing off to 11 separate reporters in the field. If that seems like a forced cross-sport analogy, blame Lerner. Today is the NFL Draft for golf, he said, both in terms of witnessing amateurs become pros and the behind-the-scenes scrambling by dozens of Lerner’s colleagues in HQ’s war room. (The Versant-owned channel’s coordinating producer Matt Hegarty is head coach here.)
“This is one that we really look forward to, because this is one is part of our DNA,” Lerner says while on a writing break. “This one says we are all about the sport of golf and nothing else in a way that no other day does.”
“Golf’s Longest Day” is “one of the singular Golf Channel days of the year,” he adds. It is undoubtedly, as the name suggests, its longest. But it is not the hardest — those would be the Masters, the U.S. Open itself, or even the Drive, Chip and Putt National Finals.
“Oddly, it doesn’t play as being grueling, for whatever reason,” Lerner said from the midpoint in his Monday. “It’s just a ton of fun.”
As I write this, some 650 golfers — some you’ve heard of and others you never will — battle for one of the remaining few spots at the U.S. Open, the annual major championship tournament that appropriately ends on Father’s Day Sunday. But today, weeks prior to the real tournament, PGA Tour pros and former major championship winners (including former U.S. Open winners) are attempting to fend off UPS drivers for a June 18 tee time at Shinnecock Hills Golf Club in Southampton New York. (Well, one UPS driver: Nick Barrett, currently competing in Rockville, Maryland.)
The democratic nature of the Open is as “pure” as sports get, Lerner says. “Your station in life, your bank account — none of that matters. And that is, I think, what is so beautiful about about the game and this particular championship.”
Today is “not about a rating,” Lerner says. It’s about a different kind of sporting event.
Usually, sports fans “tune in to see the big star,” Lerner says. Not today. “On this day, I think most golf fans tune in to see someone they have never heard of. Hopefully by 10 o’clock at night, you’ll be so invested in that person’s story that you can’t turn away. That’s real drama.”
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