Over the years, countless iconic beverages have come and gone. And while mainstream brands have found ways to stay relevant through the decades, that success hasn't come without a long list of wild experiments. From energy drinks and bold new flavors to retro callbacks and wacky creations, part of staying on top of the beverage game is introducing something new in hopes of finding the next big hit.
In the 2000s, soda experimentation was at an all-time high, with major brands like Coca-Cola, Pepsi, Sprite and Mountain Dew rolling out a seemingly endless stream of new concepts. Coming off the fruity flavors, saturated colors and extreme advertisements of the 90s, the early 2000s ushered in an era of neon colors, wild flavor mashups and some truly unforgettable experiments.
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To honor some of the most creative swings of the decade, we put together a list of 7 iconic 2000s sodas that earned a massive following and then quietly disappeared without a trace. Some were ahead of their time, others simply fell short of expectations and a few are still begging for a comeback. Follow along to see which ones you remember, and let us know if we missed any of your favorites.
2000s Sodas That Quietly Disappeared
Photo by Stockah on Getty Images
Say what you will about the new millennium, but it birthed some of the most iconic trends that still get talked about today. This list captures the decade’s bold creative risks and experimental spirit, narrowed down to 7 of the most unforgettable sodas of the era. Keep scrolling for a trip down memory lane.
Born in 1997 but very much a cult favorite heading into the early 2000s, Surge was Coca-Cola's answer to Mountain Dew, known for its bright green color, tangy citrus flavor and extreme sports-inspired marketing. At the time, Surge amassed a massive following among teens and young adults, though it eventually suffered a decline in sales and was discontinued in 2002.
That wasn't the end of Surge, however. The brand made a brief resurgence (pun intended) in 2014 when it returned as a 12-pack of 16-ounce cans sold exclusively through Amazon. Despite a loyal fan base, the revival was short-lived, and the iconic soda quietly vanished.
2. Pepsi Blue
Yet another attempt to challenge Mountain Dew's dominance, Pepsi Blue was introduced in 2002 as an answer to the wildly popular Code Red. This electric-blue soft drink paired cola with a sweet berry flavor, creating a vibrant, hard-to-miss product on store shelves. And while the novelty of Pepsi Blue helped it become an instant hit among teens, selling an impressive 17 million cases in its first year, its popularity quickly faded. By 2003, the soda had largely disappeared from store shelves before being discontinued the following year.
Like many of its fallen cohorts, Pepsi Blue made a limited comeback in 2021, giving fans another chance to experience its nostalgic flavor before disappearing entirely once again.
Easily one of the most popular experiments of the era, Sprite Remix was Coca-Cola’s attempt to put a fresh spin on its classic lemon-lime soda by launching an entire line of fruit-infused variations. Debuting in 2003 with Sprite Tropical Remix, the lineup eventually expanded to include BerryClear Remix and Aruba Jam Remix, giving fans a range of colorful takes on the iconic soft drink.
Despite its short run during the early 2000s, Sprite Remix amassed a devoted following. And even though it was discontinued after just a few years, Coca-Cola has occasionally revisited the nostalgic lineup through limited releases of reimagined Tropical Remix flavors, leaving fans still wondering why it never made a permanent comeback.
4. Coke BlāK
If you were around for the early 2000s, you might remember just how much the popularity of Starbucks flipped the beverage industry on its head. And seeing as Coca-Cola at the time had yet to offer a coffee-based beverage, this was the soda giant’s chance to capitalize on the trend. Coca-Cola BlāK was born in 2006, blending classic cola with a shot of rich coffee essence.
Confusion over what Coca-Cola BlāK was actually supposed to be ultimately held it back from success, as Coca-Cola failed to consistently define what it was meant to be: somewhere between a coffee-flavored soda and a soda-flavored coffee. Its taste also varied by market, with U.S. versions using high fructose corn syrup and aspartame, resulting in an overly sweet profile, a strong coffee finish and a noticeable artificial aftertaste. After a brief run, Coca-Cola BlāK was discontinued in 2008, becoming one of the brand’s more infamous flavor experiments.
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Debuting originally in 2004 as a limited-time Halloween offering, Mountain Dew Pitch Black is a quintessential nostalgic product of the early 2000s. It immediately stood out for its deep purple color and bold grape flavor, existing within a wave of early 2000s experimental soda releases and quickly gaining a cult following for its unique flavor profile and spooky branding.
After its initial run, Mountain Dew Pitch Black earned enough positive feedback to secure several limited releases and variations over the years, including a sour alternative in 2005 known as Pitch Black II. But despite its strong fan following and repeated comebacks, Pitch Black never found a permanent place in the lineup, as its fruity flavor and slightly tangy edge eventually faded out of existence.
6. Vault
Located somewhere between a soda and an energy drink, Vault was released in 2005 as Coca-Cola’s way to bridge the gap between two beverage styles. Combining a citrus-heavy flavor with a soft drink profile, Vault featured a splash of energy and was marketed with the tagline “Drinks like a soda, kicks like an energy drink.”
Standing out in the mid-2000s for its bright neon packaging and loud, aggressive marketing, Vault was aimed at younger consumers, but it ultimately lost momentum as interest in hybrid soda-energy drinks eventually faded. Vault was discontinued in 2011, though over time it became a nostalgic reminder of the creative swings brands regularly took in the 2000s in the name of innovation.
7. Dr Pepper Berries & Cream
Born into a world of tasty infusions, Dr Pepper Berries & Cream released in 2006 as part of the brand’s “Soda Fountain Classics” line, which already had a hit on its hands with the famed Cherry Vanilla flavor. Meant to be a permanent companion to its Cherry Vanilla counterpart, Berries & Cream blended the brand’s signature 23-flavor base with raspberry and vanilla cream notes, creating a sweet, dessert-like flavor. It also featured a diet version and hit shelves with a full nationwide marketing campaign and sampling events to boot.
Despite high expectations of success, Berries & Cream didn’t achieve anywhere near the level of popularity as its Cherry Vanilla predecessor, and it was pulled from shelves after just a few short months. That said, it did make a brief comeback in 2022, with an extremely limited rewards program giveaway through Pepper Perks, Dr Pepper’s digital rewards platform. And while it is still discontinued to this day, the flavor’s short lifespan and multiple half-comebacks easily cement its status as one of the early 2000s’ more memorable experiments.
Feeling a bit nostalgic? Whether you’re looking to quench your thirst or read up on more iconic food and beverage creations, check out these 10 fast-food items that caused massive public outrage and the 10 retro Taco Bell items we desperately need back.
Related: 15 Discontinued Fast-Food Burgers We Are Still Begging Them to Bring Back
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