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For men, the word makeup can be quite daunting, and it’s easy to understand why. Historically, makeup—be it foundation, blushes, or bronzers—has been largely marketed to and used primarily by women. But the times have changed! More and more men are taking better care and pride in their daily appearances, and makeup today is finally going genderless as a result.
The notion that men shouldn’t wear makeup is tired, and finally fading. So what if us dudes wear a little concealer or highlighter? Still, if men have never dabbled into the makeup world before, knowing where to start can be quite overwhelming—not to mention confusing. Certain questions arise, like: What’s the difference between tinted moisturizer and foundation? Do I need concealer? Is bronzer mandatory?
Vogue’s Favorite Makeup Products for Men
To help, we asked four pro groomers and celebrity makeup artists to weigh in with their helpful tips. Vogue consulted with masterful artists such as Tasha Reiko Brown, Amy Komorowski, Emma Day, and Aika Danica Flores to get their tricks for achieving low-key, everyday makeup looks that are undetectable to even the most trained of eyes. (Think: Your skin, but better).
Amongst their celebrity clienteles? Heartthrobs such as Hudson Williams, Michael B. Jordan, Drew Starkey, and Jacob Elordi—all of whom have perfected the look of subtle, un-clockable makeup on the step and repeat. Meaning, yes, thanks to their knowledgable expertise, you too can look like you have A-list skin for your next big event—with the right products and application, that is.
Below, a beginner’s guide to men’s makeup, with tips from the pros.
Start With Skin Prep
Before even thinking about applying makeup, pro groomers suggest indulging in a solid skin-care routine before adding anything else. “Prepping the skin is key—when skin looks its best, the less makeup you need,” says Komorowski.
Moisturizers, face oils, and primers are a key first step to ensuring that the makeup going onto your face afterwards will apply and sit right. “For skin prep, I always recommend a well-hydrated face as a great starting point,” says Brown, while Flores adds, “Skin is the foundation of everything. I always begin with thorough hydration to create a balanced, light-reflective surface. A well-prepped face allows makeup to sit seamlessly, enhancing rather than masking.”
Consider using a hydrating face oil as a first step. “My go-to for skin prep is CIRCA 1970 Face Oil,” says Komorowski. “It’s a true, one-and-done product that guys respond to immediately. Use half a dropper, and rub all over face and neck.” Groomers such as Day enjoy also prepping the skin with a micellar water. “I like Bioderma or La Roche Posay: you can’t go wrong with French pharmacy brands, which are reasonably priced and easily available.”
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