The death of Ozzy Osbourne shocked the world, and the loss of one of the most legendary musicians has been felt deeply. The Black Sabbath singer died on July 22, 2025, but he lives on through his chart-topping music.
During this week's Licensing Expo 2026, which took place at the Mandalay Bay Convention Center Las Vegas, SharonOsbourne andJack Osbourne shared some exciting developments into the late singer's legacy.
The mother and son announced that they had begun working with HYPERREAL, a company that has created digital interactive avatars of stars and public figures, including Mike Tyson and Paul McCartney. Last year, a life-sized AI avatar of comic book icon Stan Lee was displayed at the L.A. Comic Con, and fans could pay $15 to interact with the hologram.
Per License Global, Jack called the development "the digital DNA of Ozzy Osbourne, voice, image [and] movement," and explained that the family were committed to preserving the Prince of Darkness' authenticity and distinct personality for all partnerships.
"I don't want to pretend that Ozzy Osbourne was this refined poet ... We know who he was," he said during their panel session, "The Enduring Legacy Of A Rock Icon And His Family: Ozzy Osbourne And The Osbournes". "Everything the family does with Ozzy's name and likeness has to reflect who he really was. It's crucial to ask, "What would Ozzy do?"
Speaking of the AI version of his father, Jack said that it is "scary" how "really very accurate" it is.
Sharon Osbourne and Jack Osbourne. (Photo by Tommaso Boddi/WireImage)"He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it's almost drag and drop," he explained. "You could shoot a template for a commercial ... literally prompt what you want digital Ozzy to do in that commercial and you just drop it in. It's that simple now."
Sharon expanded further into what the avatar would be able to do, explaining that the possibilities are endless.
"You can ask Ozzy anything, and he will answer you in his own voice — and the answers will be what Ozzy would have said," Sharon added. "We're going to take it all around the world. People can talk to him and he will talk back."
Ozzy, who suffered from coronary artery disease and Parkinson's, died at 76 of a heart attack, shortly after performing at Black Sabbath's farewell concert, "Back to the Beginning," in his hometown of Birmingham, England.
Related: 1991 Rock Classic, Inducted Into the Grammy Hall of Fame, Ranked Among 'Greatest Punk Albums' of All Time
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