Yesterday, Xbox CEO Asha Sharma announced two new high-profile hires: Scott Van Vliet, a former OpenAI executive, as the new Chief Technology Officer, and Matthew Ball as the new Chief Strategy Officer. Now, in a brief statement shared with Bloomberg, Ball revealed that his focus will be on resurrecting Microsoft's so-called storied franchises and rebuilding Xbox's console business. Despite the well-known issues with component costs, Ball reckons the console business is still growing, and Sharma's new strategy (which he advised on) should drive revenue and profit. Needless to say, Ball's suggestion that some Xbox IPs will be revived has already […]
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