Hasbro has announced that their famous Mr. Potato Head toy will soon be rebranded as simply Potato Head to break away from the traditional two genders once offered. “Culture has evolved,” Kimberly Boyd, an SVP and GM at Hasbro, told Fast Company about the change. “Kids want to be able to represent their own experiences. The way the brand currently exists – with the ‘Mr.’ and ‘Mrs.’– is limiting when it comes to both gender identity and family structure.” Since the Mr. and Mrs. Potato head toys have appealed to mainly young children for decades now, this new change will be a way to break down the idea of two genders and nuclear families
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