At this point, we’ve completely tossed our bingo cards out the window and are pretty much just leaving each day up to chance because who even knows what’s going on anymore? Across the board, everything is starting to feel increasingly like we’ve somehow slipped down the same rabbit hole Alice did, and we can’t tell if that’s a good thing or not. On the one hand, every day is a mystery—and you’d be hard-pressed to say that any particular day is boring—but on the other, we’re not entirely sure what’s real and what’s fake anymore.
Did Smoothie King actually just drop a collab with Grillos featuring actual pickles? Can you really grill, smoke, roast, griddle and make perfect pizzas with Ninja’s FlexFlame 5-in-1 Cooking System at Costco? Are these outdoor-ready margarita glasses at Target truly as sleek and stylish as they appear to be? The answer to all of those questions is a resounding yes, but the jury’s still out on whether those wildly viral Bearista glasses at Starbucks ever existed in the first place.
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But if all that wasn’t enough to make you question reality, then maybe the latest from Cheez-It will. In what can only be described as something out of our Dad’s brat-induced Father’s Day fever dream, Cheez-It just teased a brand new Beer Cheese flavor made in collaboration with Coors Light. Not a string of words we’d ever thought we’d put together, but alas, here we are. According to @snackolator, the limited-edition flavor is “100% real and coming soon,” with a listing recently appearing on Target’s website.
Cheez-It Drops Limited-Time Beer Cheese Flavor with Coors Light
View this post on InstagramNaturally, fans had a lot to say in the comments, with reactions ranging from genuine intrigue to all-out rebuke. “Wait. I need it,” said one person, while another commented, “Ain't no way.” A few people even cracked jokes, with one person asking, “Will this be available in AutoZone?” Probably not, but that would be genius-level product placement imo. Although there hasn’t been any word on an official launch date yet, we can only imagine that the goal is to drop the new flavor sometime before Father’s Day.
Fortunately (or unfortunately, depending on how you look at it), the new flavor doesn’t actually contain any alcohol, so there’s no need to worry about eating one too many Cheez-Its. That being said, we totally get it if you still decide to pair the new flavor with an ice-cold Coors Light anyway. Either way, regardless of how you feel about it, a beercheese Cheez-It flavor actually makes a ton of sense, and we wouldn’t be surprised if this opens up the door for more unexpected collabs in the near future. We vote for a pickle flavor like someone in the comments said. Cheez-It x Grillios, maybe? Sounds like a match made in heaven.
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