Sonic is enticing fans with a promising new offer that'll have them enjoying discounts and freebies from the start.
On Thursday, the American drive-in chain announced the launch of its first dedicated rewards program that allows members to earn points, unlock perks, enjoy app-only offers and redeem freebies regularly. And yes, this is very different from Sonic's prior app-exclusive rewards—this program offers more than just deals for using the app; it also includes points, perks, and challenges.
"We built Sonic Rewards around one simple idea: every visit should feel like a win," Ryan Dickerson, chief marketing officer at Sonic, explained in a statement. "By giving guests more ways to earn through both visits and spend, plus added perks like challenges and treats, we’re creating a program that’s more flexible, more personalized and more fun every time they choose Sonic."
Sonic Introduces Rewards Program With Exclusive Deals and Freebies
According to the May 14 press release, the chain's loyalty program includes benefits such as a free corn dog or small shake on your birthday and access to exclusive, personalized offers only available in the Sonic app. Fans can even start enjoying freebies as soon as they sign up, as the company is offering a free Welcome Reward that includes medium fries, tots, or a drink on the house.
Related: Sonic Just Dropped 3 ‘Vibrant’ New Signature Drinks
Once registered, customers earn 10 points per dollar spent on qualifying purchases (more points can be earned by participating in challenges and limited-time offers), with the ability to earn points faster as they move through three status tiers—Member, Star, and Legend— determined by how frequently guests visit Sonic.
As Dickerson said, "Every order becomes an opportunity to earn, unlock and get more out of the Sonic experience."
Subscribers start at the Member tier, which Sonic said gets them 10 points per dollar spent and access to all core perks and offers. After 10 visits in a calendar year, rewards members are upgraded to the Star tier, earning 11 points per dollar spent in addition to all core benefits. Customers who visit Sonic at least 30 times in one year will be advanced to Legend status, earning 12 points per dollar spent and the choice of one VIP benefit during each visit:
Half-price Drinks and SlushesFree Snack or Side with any purchase (one redemption available per week)$2 off any $10 or more purchaseTo celebrate the new program, Sonic is rolling out a "Month of Wins" featuring exclusive member offers and weekly deal drops in the app throughout May. Sounds like a pretty sweet update for the most loyal Sonic fans, and even better, there's no waiting for it. Sonic Rewards is available nationwide and customers can download the Sonic App from the App Store or Google Play and sign up directly in the app as soon as today.
Already have the app? No need to sign up again. Just make sure you've updated the app to the latest version, and you'll be automatically enrolled in the program.
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