Netflix is adding another major live event to its growing streaming lineup.
The company announced that the iconic Westminster Kennel Club Dog Show will begin streaming live on Netflix in 2027, marking the first time the prestigious competition will air on the platform. The annual competition previously aired on the USA Network/CNBC from 1984 to 2016, then spent 10 years on Fox Sports and Nat Geo Wild.
The 151st Westminster Kennel Club Dog Show will take place Jan. 30 through Feb. 2, 2027, with daytime breed judging and agility events held at the Jacob K. Javits Convention Center in New York City and evening group competitions and Best in Show hosted at Madison Square Garden.
Westminster also announced that famed Norwegian judge and breeder Espen Engh will serve as the 2027 Best in Show judge. The event will feature separate judges for all seven competition groups, including Ken Murray for the Hound Group, Patricia Sosa for the Non-Sporting Group and Clay Coady for the Terrier Group.
“Following the momentum of Westminster’s historic 150th event earlier this year, we are thrilled to begin an exciting new chapter with Netflix as our media partner,” Westminster Kennel Club president Dr. Donald Sturz said in a statement.
Founded in 1877, the Westminster Kennel Club Dog Show is America’s oldest organization dedicated to the sport of dogs and remains one of the country’s longest-running sporting events.
At the competition, dogs are judged against official breed standards, with winners advancing through seven groups before one competitor is ultimately crowned Best in Show.
Netflix executive Brandon Riegg said the event’s global popularity made it a natural fit for the streaming platform’s expanding live-programming strategy.
“As a proud dog owner myself, it's a real pleasure and honor to partner with the Westminster Kennel Club to air its 151st show live around the world on Netflix next year,” Riegg said.
The deal marks another major push into live programming for Netflix, which has increasingly expanded beyond scripted television into sports, comedy specials and live-event broadcasts.
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