Kacey Musgraves knows a thing or two about grabbing attention.
The Grammy Award-winning country star gave fans a look at the creative way she decided to promote her new album Middle of Nowhere on Sunday, May 3, sharing her antics via TikTok.
Dressed in an armadillo costume, Musgraves made her way to various stores—first Walmart, followed by Barnes and Noble then Target—in hopes to get her hands on her new drop.
At Walmart, the 37-year-old perused the store, getting many odd looks from customers along the way. At one point, she even drops into an epic somersault. “Do you guys have the new Kacey Musgraves album?” she asked one associate, who hilariously replied, “I don’t recognize that name.” She was successful, however, finding an end-cap filled with the album, which she grabbed multiple copies of.
Moving onto Barnes & Noble, the “Happy & Sad” songstress made her way to the children’s section, where she ran and crawled through the area, greeting excited children who were interested in her unusual outfit. Before spotting her album, Musgraves grabbed a book about armadillos, giving it a quick read.
@kaceymusgraves“I don’t recognize that name..”
♬ original sound - kaceymusgravesFinally at Target, Musgraves found the “new releases” shelf right away, filled with shirts and the album, which she excitedly clawed at. At the very end, she played dead in the parking lot, pretending to be roadkill after a busy day of shopping.
“Will you be in my drag show someday as the armadillo?” drag queen Pattie Gonia wrote in the comments of the video on Instagram.
“Armadillo by morning,” singer Jason Isbell replied.
Other responses from fans included, “I love whatever is wrong with you,” and “it’s the perfect mix of iconic & insane for me.”
READ MORE: Beloved Country Star Forced to Cancel More Shows, Shares Details on ‘Severe’ Diagnosis
Longtime Musgraves fans know this isn’t the first time she’s stepped out in the armadillo costume. The artist debuted the fun costume back on Halloween in 2024, posting a video on Instagram and TikTok at the time writing, “imagine ur talkin shii abt me and im just at home being an armadillo.”
Musgraves is promoting Middle of Nowhere on May 3, 4, and 5 at Gruene Hall in New Braunfels, Texas, which will appropriately feature live armadillo races and face painting. She shared the flyer on her Instagram, prompting fans to come early around 4 pm.
Middle of Nowhere dropped on Friday, May 1, which includes hits like the lead single “Dry Spell” and “I Believe in Ghosts.” Her seventh album comes two years after Deeper Well, which won Best Country Song for "The Architect" at the 2025 Grammy Awards. The album featured collaborations with icons like Willie Nelsonand Miranda Lambert.
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