While The Devil Wears Prada 2 is generating major buzz following its theatrical release, another unexpected detail is quietly stealing the spotlight, sending fashion lovers and moviegoers into a frenzy over one standout accessory.
A day before the much-awaited screening, a specialty popcorn bucket was released in celebration of the film.
What set the item apart was that, instead of a typical concession container, it was designed to resemble what looked like a red Birkin-style handbag.
Without a doubt, the announcement has gotten fans extremely thrilled, causing the first batch of the limited-edition piece, available for pre-order, to sell out almost immediately.
Meryl Streep and Anne Hathaway attend "The Devil Wears Prada 2" European Premiere inside Leicester Square on April 22, 2026 in London, England.Gareth Cattermole/Getty Images
Following the massive hype, this sparked very high demand, prompting fans to rush online or physically go to theaters to secure the viral bag.
On Reddit, users are sharing tips and tricks to get their hands on the limited-edition collectible.
“My theatre sold out quickly last week and the soft launch they did online at 10am today sold out fast too. Most the time... You should check with your theatre a week before the movie comes out... As Regal has been putting them on sale around then,” one wrote.
“I’ve seen dozens at my theaters here in Orlando lol. Don’t think they are really flying off the shelf,” a fan shared.
“I went to the theater when it opened to get mine, even though I’m seeing the movie later; they were sold out within five minutes,” another added.
View this post on InstagramOn the other hand, fans also took to social media to express their disappointment, particularly over how quickly the item, now fondly dubbed the “Butter Birkin,” was sold out.
“Highly disappointed that the popcorn bag was sold out,” one wrote.
“If only the theaters got more in stock and more of the main bucket,” a commenter agreed.
“I went to the movie yesterday and was disappointed that the theater didn't have any merchandise to buy like they've been advertising,” a follower said.
Others also called for the specialty popcorn bucket bag to be made available beyond its limited release, hoping it wouldn’t remain a short-term item.
“Please extend the TDWP2 popcorn bucket’s availability,” a fan requested.
“Don’t let the Butter Birkin disappear!” a follower said.
“Some things shouldn’t be limited edition… this bucket is one of them,” a user commented.
Two decades after the original film’s release, Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci reprised their iconic roles for The Devil Wears Prada 2.
In addition to the returning cast, the sequel also introduced new characters played by Simone Ashley, Justin Theroux, Lucy Liu, Caleb Hearon and more.
Related: Anne Hathaway’s Unexpected Outfit Steals Paris Fashion Week Spotlight
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