Prediction markets have become mainstream and are changing the way fans engage with music and pop culture. Kalshi COO and co-founder Luana Lopes Lara joins Billboard On The Record to discuss how the platform is expanding into new categories and giving music superfans the ability to put money behind their favorite artists and predictions. She breaks down why she believes it was essential for Kalshi to be fully government regulated, how the company views insider trading and why she sees music and entertainment as essential to the platform’s future.
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Luana Lopes Lara:
We did over $3 billion last week. Just the music markets last year, we did $70 million traded. And this year, just to-date, over $400 million. Just on the Super Bowl halftime show opener, it was $110 million.
Kristin Robinson:
I also wonder, though, if, if it’s actually telling the future, or if it influences the future.
Getting more information is very good.
There’s still, like, the issue of potential, like, addiction to betting.
We don’t make money when our users lose.
I wonder how it’s gonna affect the fan experience.
The biggest users is an Ariana Grande superfan. Found Kalshi and now he’s made over $100,000 just predicting, like, chart positions for her music.
Prediction markets are everywhere. From betting on the outcome of elections, to the winner of the Super Bowl, to what’s going on on the top of the music charts. Sites like Kashi and Polymarket are finding a way to monetize knowledge about anything and everything happening in the future. Today I’m joined by Luana Lopes Lara, COO and co-founder of Kal She, to answer the burning question that I’ve had for a long time, how is this going to impact the music industry? Okay. Luana, welcome to On The Record.
Thank you for having me. I’m excited.
I’m excited for you to be here. I hear you’re a big music fan.
I am.
Okay. I really am. So who are you listening to during a work day?
Oh, I think this week, I think everyone’s listening to Justin Bieber
Fair enough. Fair enough. . . .
After the Coachella performance. KATSEYE, Justin Bieber, just honestly doing all the, the, everything I saw at Coachella.
I didn’t go, but I watched the videos and, yeah. I did a lot of watching at home, but it actually just kinda made me sad that I wasn’t there.
Keep watching for more!
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