This year marks 10 years of sweet cream at Starbucks, and to celebrate, the coffee giant is giving away one of its newest at-home offers.
The signature creamer has remained a fan-favorite menu item at the international coffeehouse chain, where it's made in-house and used as a customization tool and a key ingredient in recipes like its cold foam and cold brew. It's become so popular over the past decade that the company has added it to its retail line, dubbing the collection Starbucks Sweet Cream Enhancers. And today, it announced it's giving away cartons of its home-use sweet cream for free for a limited time as part of a special, commemorative partnership with Top Chef and Traitors alumKristen Kish.
Its new campaign is a play on "dupe culture," in which the chef and TV personality suggests Starbucks Sweet Cream is a staple that white-labeled products, cheaper alternatives, or copycat recipes can't replace.
Starbucks first introduced its Sweet Cream at its cafes in May 2016, and ever since, fans have enjoyed it at the coffeehouse and at home with DIY recipes and, more recently, its Sweet Cream Enhancers line (available in Brown Sugar, Vanilla and White Chocolate Macadamia flavors). The difference between Starbucks' retail creamers and its Enhancers is seemingly subtle, but the Sweet Cream Enhancers are said to offer a silkier texture than the original creamer line.
Related: Starbucks Launches 5 New Health-Conscious Drink Creations
Starbucks is so confident that once consumers try it, they'll never turn back that it's prepared to give away a limited number of Sweet Cream Enhancers next month. So if you've ever "duped" the original, now's your chance to try the real deal for free.
How to Get Starbucks Sweet Cream Enhancer for Free
The limited-time offer will be available beginning on May 31, marking 10 years to the day of its initial launch, exclusively through Instacart. Here's how the giveaway will work: online shoppers will need to add a bottle of Starbucks Sweet Cream Enhancers to their cart and the deduction will be made at checkout, as long as supplies last (delivery fees may vary).
Next: Starbucks Is Rolling Out 2 New Summer Drinkware Collections, Including a Miffy Collab
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