What do a smiley sponge, a lobster truck, cozy socks and a potty stool all have in common? They’re all big Shark Tanksuccess stories!
After 17 years on TV, the iconic ABC reality show is still helping hopeful entrepreneurs to succeed beyond their wildest dreams. Since Shark Tank debuted in 2009, aspiring founders have pitched their products to a panel of business moguls—including Kevin “Mr. Wonderful” O’Leary, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John and Mark Cuban (who left the show in 2025). This season, viewers have also seen guest sharks Chip andJoanna Gaines, Kendra Scott, Alexis Ohanian, Good Morning America’s Michael Strahan, Allison Ellsworth, Fawn Weaver and Rashaun Williams offer contestants investments.
But getting Shark Tank support is no guarantee, as there have been both winners and losers after the cameras stopped rolling. As Parade recently reported, some Shark Tank winners ended up as failures. Now, with the Season 17 finale episode airing on Wednesday, April 22, it’s time to celebrate the show's billion-dollar brands. Here’s our list of the 13 most successful products in Shark Tank’s history, based on sales.
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12 Most Successful Products in 'Shark Tank' History
After losing thousands of family photos on a smartphone, married couple Brian and Julie Whiteman wanted others to avoid the same fate. So in 2014, they pitched GrooveBook—a $2.99 monthly service that allowed customers to create a printed book of up to 100 photos right from their phone.
The sharks were impressed and Cuban and O'Leary invested $150,000 for 80 percent of the licensing rights. Shutterfly acquired GrooveBook in 2015 for a cool $14.5 million, making the Whitemans win big. "I always knew something huge was going to happen with this company," O'Learly said in an ABC interview.
While it’s still considered one of Shark Tank’s most stellar pitches, Shutterfly decided to shutter the doors on this unique subscription service in 2022 and provided no statement as to why.
11. Stasher Bags—Season 9, Episode 16
Things went swimmingly for Kat Nouri in 2018 as she sold the sharks on Stasher, her line of reusable, eco-friendly silicone storage bags with an airtight seal. Each one lasts about three years and can go from freezer to microwave to dishwasher and even stand up to boiling water.
Nouri drove a hard bargain with Cuban, then gave him a hug after he invested $400,000 for a 15 percent stake. According to Failory, Stasher brings in $12 million in annual revenue. They are available via major retailers like Target and Amazon. In December 2019, Stasher announced that it was being acquired by SC Johnson. Nouri is no longer the CEO, but as of 2024 was still Stasher’s brand ambassador.
Related: ‘Shark Tank’ Star Reveals Truth About Mark Cuban’s ‘Habit’
10. ReadeREST—Season 3, Episode 2
In 2012, inventor Rick Hopper pitched his idea that would allow customers to never lose or drop their eyeglasses again! His ReadeREST holder uses high-powered magnets to secure a simple eyeglass clip to an article of clothing, typically on the front of a shirt.
Rick Hopper makes his Shark Tank pitch.Hopper playfully fell down as he walked onto Shark Tank—and then told the moguls, "I hate losing my glasses!" Then, the entrepreneur noted how awful it looked when people wore their glasses on "granny chains and ropes" that hang around their necks. Thankfully, his invention would solve that problem.
The sharks were both charmed and convinced—Greiner invested $150,000 for 65 percent equity in ReadeREST.
The company has reportedly gone on to a whopping $27 million in sales.
In 2017, Tara Brown pitched The Sleep Styler—a heat-free, foam hair roller that’s worn while sleeping so users wake up with their hair already styled. Greiner was impressed, investing $75,000 for a 25 percent stake in the business. "Within the first 24 hours after Shark Tank (airing), I did $1.5 million in sales," Brown recalled in an interview.
The success continued and by 2019, The Sleep Styler surpassed $100 million in sales. Strangely enough, the company's official website has since been shut down, though the product is still available through third-party retailers via Amazon.
8. The Bouqs Company—Season 5, Episode 27
In 2014, online flower retailer John Tabis told the sharks that he teamed up with eco-friendly flower farms and cut out the middlemen between flower growers and buyers, which made prices 80 percent lower for customers. The show’s moguls took a pass, but three years later—after Tabis provided flowers for Herjavec’s wedding to Dancing with the Stars pro dancer Kym Johnson—the shark had a change of heart. Herjavec invested an undisclosed amount in The Bouqs Company. Since then, the company has reportedly earned more than $100 million.
Related: Mark Cuban Called This His ‘Worst Investment’—Shark Tank’s 10 Biggest Failures, Ranked
7. Tipsy Elves—Season 5, Episode 12
Christmas was in the air when Evan Mendelsohn and Nicklaus Morton brought Tipsy Elves, a brand that sold purposely designed ugly Christmas sweaters, to the ABC reality show in 2013. Morton told the sharks their sweaters would replace old, smelly thrift store finds with "fun, witty, high-quality sweaters that the whole family can enjoy." After watching the guys’ ugly sweater fashion show, Herjavec invested $100,000 for a 10 percent stake.
Ugly Christmas sweater company Tipsy Elves appears on Shark Tank.Tipsy Elves made merry all the way to the bank, reportedly achieving $125 million in sales. The brand is still going strong in 2026.
In 2015, mother/daughter entrepreneurs Linda Clark and Gloria Hoffman delivered a fun pitch and demo of their exercise board designed to help users build their core by balancing upright on it and twisting back and forth. O’Leary and Cuban both took it for a spin on camera! But it was “Queen of QVC” Greiner who took over financing, making the deal with $125,000 for a 20 percent stake.
As of 2024, the Simply Fit Board has reportedly soared to over $174 million in sales.
Related: They Don’t Call Him a Shark for Nothing: Mark Cuban’s 10-Figure Net Worth in 2026
5. The Comfy—Season 9, Episode 10
The Comfy co-founders make a deal with Barbara Corcoran.Photo by Eddy Chen on Getty Images
Who wouldn’t want to get comfy? The wearable hoodie-blanket with the irresistible name got a warm pitch in 2017 from brothers Brian and Michael Speciale. "It’s the blanket that’s a sweatshirt" they sang when marketing it for the Christmas season on Shark Tank. The Speciales raised $50,000 for 30 percent from Corcoran.
Since then, The Comfy has made $250 million in sales. But in 2022, Forbes reported that "the brand went from holiday darling and trendy product to near disaster" with a "slew of poor, possibly risky, financial decisions coupled with supply chain issues and tension among company leaders."
After the rough patch, however, it’s still in business and Corcoran has said her Comfy decision is one of the best she's ever made on the show.
Bobby Edwards and his mom Judy wanted the sharks to help get things moving with their potty stool in 2014! "We’re in the business to help you do your business," Judy said to the panel’s laughter. She pointed out that we can only poop properly if we're in a squat position. The stool sits on the floor in front of the toilet. Users place their feet on the stool, which elevates their knees above the hips to do a number two in a healthy squatting position. Greiner backed the mother/son duo, investing $350,000 for a 10 percent stake.
Squatty Potty also scored big with the public, with lifetime sales exceeding $260 million. In 2021, the company was acquired by Aterian, a publicly-traded consumer products company, for a cool $31.1 million.
3. Cousins Maine Lobster Truck—Season 4, Episode 6
In 2012, cousins Sabin Lomac and Jim Tselikis thrilled Shark Tank fans with their food truck concept that would offer lobster shipped from their home state of Maine. They nabbed a deal with Corcoran where she'd receive a 15 percent stake in their company in exchange for a $55,000 investment. After their Shark Tank appearance, the business exploded and Cousins Maine Lobster hit $700,000 in sales.
But they were just getting started. The company has since grown from a single food truck in Los Angeles to over 85 locations across 30+ states—including food trucks and brick-and-mortar eateries. As of June 2025, Cousins Maine Lobster surpassed $1 billion in lifetime systemwide sales, making it one of the biggest success stories in Shark Tank history.
3. Scrub Daddy—Season 4, Episode 7
The smiley face reusable sponge became a sensation after being featured on Shark Tank in 2012. Scrub Daddy’s founder Aaron Krause said with cameras rolling that his product was “the cutest but most high-tech scrubbing tool in the world.” He demonstrated that his sponge was ingenious, getting firm in cold water and soft in hot.
Krause earned himself a Shark Tank bidding war, with Greiner ultimately investing $200,000 for 20 percent equity.
Scrub Daddy makes a deal!Scrub Daddy has since become a cleaning empire, with products appearing in more than 250,000 retail locations worldwide. Lifetime sales have surpassed $1.3 billion, with annual revenue reaching approximately $340 million in 2024 alone.
2. Poppi—Season 10, Episode 8
In 2018, Allison Ellsworth and her husband appeared on Shark Tank to pitch Mother Beverage. At the time, Ellsworth was nine months pregnant and gave birth to a son just ten days after filming!
When Stephen and Allison Ellsworth first appeared on Shark Tank, their sparkling prebiotic beverage was called ‘Mother.’Guest Shark Rohan Oza made the TV deal with the Ellsworths, offering $400,000 for a 25 percent stake in the business. The couple tweaked their product by adding a little sugar, changing from glass bottles to cans—and most notably—switching the name from Mother Beverage to the lively and fun Poppi.
Mother Beverage was eventually renamed Poppi.PJ McDonnell / Shutterstock.com
In 2025, the Ellsworths sold their beverage company to PepsiCo for nearly $2 billion (which includes an estimated $300 million of cash tax benefits). Oza brokered the blockbuster sale.
Related: High Poppi Performance! How Did ‘Shark Tank’ Guest Allison Ellsworth Make Her Soda Money?
1. Bombas—Season 6, Episode 1
Sock success! According to Investopedia, Bombas is the most successful product from Shark Tank. In 2014, viewers saw founders David Heath and Randy Goldberg seeking funding for their comfortable socks that featured a blister tab and extra cushioning. And the company had heart: For every pair of socks purchased, another would get donated to an organization that helps homeless people.
These founders scored big with their socks!John invested $200,000 for 17.5 percent equity. Incredibly, Bombas has grown into the biggest Shark Tank hit of all time, with over $2 billion in lifetime sales and approximately $325 million in annual revenue.
In addition to socks, Bombas now offers tee shirts, slippers, and underwear. The company has also stayed true to its charity mission, having donated more than 50 million clothing items.
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