CBS News’s rebrand is hitting choppy waters after the latest ratings numbers rolled in. It turns out the people don’t want “Whiskey Fridays.”
About half a year ago, Bari Weiss was installed as the head of CBS News by David Ellison. The head of Paramount Skydance hand-selected the conservative blogger to lead this storied division into the future. All of that bluster despite her never having any experience guiding a project of this size.
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