Nostalgic childhood fave Capri Sun has just dropped a new line of functional beverages called Capri Sun Hydrate, making it one of the first-to-market drinks with electrolytes designed with kids in mind. After all, most functional beverages are created for adults and also contain added sugar and artificial ingredients. Capri Sun Hydrate aims to conquer these issues with its new line.
"Today's parents are looking for beverage options that keep up with their kids' active lifestyles, without the sugar and extra ingredients they don't feel good about serving," said Kristina Hannant, director, ready to drink marketing, in a statement. "With Capri Sun Hydrate, we saw an opportunity to bring something brand new to the kids beverage aisle—a beverage made specifically for kids that delivers the fun and flavor kids love with the functional benefits parents are looking for."
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Because 94 percent of Capri Sun customers already purchase sports drinks, and with hydration being among the fastest-growing beverage segments, it only made sense for Capri Sun to try its own hand at hydrating drink offerings. Capri Sun Hydrate also shows Kraft Heinz's commitment to innovation while meeting consumer needs.
All About Capri Sun Hydrate
Courtesy Capri Sun
Capri Sun Hydrate is all about hydration without added sugar. Each yummy pouch of Capri Sun Hydrate delivers an essential blend of electrolytes and vitamin E, with 50 percent less sugar than the leading regular sports drinks and no artificial flavors, colors or preservatives. Talk about a home run.
Related: Kraft Mac & Cheese Just Dropped a New Line of Restaurant-Worthy Flavors That Are Bound to Become Fan Favorites
Capri Sun Hydrate is available in three totally refreshing and crisp flavors: Fruit Punch, Tropic Punch and the all-new Lemon Lime. Whether your kids play soccer or just love riding their bikes around the neighborhood, these tasty, thirst-quenching drinks are perfect for keeping your kiddos hydrated all summer long. And, hey, you might want to take a few sips yourself. These sound absolutely delicious. Because, let's be real, you're never actually too old for a Capri Sun!
This new Capri Sun lineup is rolling out to major retailers nationwide, including Walmart, Target and Amazon. Each carton will retail for $3.49.
Related: Capri Sun Teamed Up with This Iconic Designer to Launch an Unexpected Accessory and Fans Are 'Obsessed'
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