The inaugural Bobby Weir Sustainability Awards were given out on Tuesday (April 14) at the third annual Music Sustainability Summit in Los Angeles.
Named in honor of the late Grateful Dead co-founder and created in partnership with his family, the awards honor those whose work integrating sustainability into the music industry has made a significant impact.
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“Bobby understood that music doesn’t exist in a vacuum. It lives in communities, it’s in the air that we all share, and he understood the responsibility that comes with bringing people together. He approached touring not just as a series of events, but as a living, breathing ecosystem, one that could evolve, improve and give back,” Music Sustainability Alliance leaders Amy Morrison and Kurt Langer said while presenting the awards. The awards themselves were also sustainable, made from wood from fallen trees in Los Angeles.
The first award went to Manchester UK venue Co-op Live, which opened in May 2024. The 23,000 capacity venue was awarded for its work in creating a best-in-class sustainable venue, with the space operating on 100% clean electricity, a zero waste to landfill model, the elimination of single-use plastic bottles and the implementation of reusable cups. Co-op Live also offers eco-friendly travel and sustainable menu options and has donated 1 million pounds annually to organizations benefiting the local community.
The award was accepted by Co-op Live’s sustainability and community director, Sara Tomkins. “We are committed to the planet, and all we are trying to do is to show what can be done and to continually do it better to have a positive legacy on the planet,” Tomkins said in her speech. “To be honored and celebrated within the same breath as Bobby Weir and his incredible legacy is an inspiration for me and all of the team back in Manchester.”
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The second award went to the longstanding industry environmental advocacy organization REVERB. Since 2004, REVERB has been greening the live music industry and mobilizing fans to take action, having partnered with acts including Billie Eilish, Dead & Company, Dave Matthews Band, Lorde, Odesza, Shawn Mendes, Tame Impala and The 1975. To date, it has greened more than 450 tours, while its programs have created more than 8.6 million fan actions, prevented the use of 4.6 million single-use plastic water bottles and supported more than 6,300 nonprofit organizations.
The award was accepted by REVERB’s co-founder and co-CEO Adam Gardner, who created the organization alongside his wife, Lauren Sullivan. “There’s no other band or musician that has the community that the Grateful Dead and all the bands related to the Grateful Dead have,” Gardner said while accepting the award. “Bob used that incredible community to take collective action and have communal impact in ways that were inspiring and will continue to be inspiring for generations.”
The final award went to longtime environmentalist, Support + Feed founder and Billie Eilish and FINNEAS’ mom, Maggie Baird, who, as Langer said while introducing her, “works tirelessly to bring climate positive practices not only to every aspect of the industry, but to everything she does. And as the founder of Support + Feed and a longtime advocate for plant-based solutions, Maggie has helped reshape sustainability across major global tours alongside her children.”
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Baird cited Eilish and FINNEAS while accepting the award, saying “first of all, I’ll thank my children, because I’ve always cared about the planet desperately, my whole life, and it’s crazy to me that I found myself in this industry that I had always loved so much, just by the nature of my children being here and everything they achieved and that they amazingly gave me a platform and let me share their incredible platforms to do what they believe in, and do the thing I had always wanted to do the most, which was try to make environmental change.
“I’m just grateful to my children for what they do and how they stick their necks out and how they say things in public and take risks,” Baird continued. “I’m very proud of them. I just want to thank all the people on the team; their management team is amazing, and their label is incredible, and their promoters and their touring team and everybody who has listened to me say things until they’re sick of me, but they’ve made these amazing changes. And I want to thank all the Support + Feed team… And I want to thank REVERB… they made such a huge difference for me.”
The three honorees were selected for exemplifying excellence in innovation, leadership, impact and influence in the world of music environmentalism. Nominees were solicited through an open call to approximately 30 representatives and organizations throughout the music industry, with nominees then verified by the Music Sustainability Alliance. A group of finalists was submitted to a panel of five independent judges, including members of the Weir family, the music industry, the climate movement and corporate sustainability programs.
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