Penner Sports Group, a company run by the Penner family which owns the NFL’s Denver Broncos, has purchased a minority share in the Rockies. The MLB franchise announced the news this afternoon.
The Rockies specified only that the Penner investment made them the largest minority stakeholder under the Monfort family, which retains majority ownership. Patrick Saunders of The Denver Post provides specifics, reporting that the Penners are purchasing a 40% share of the franchise.
The team didn’t disclose the sale price, though Saunders writes that it’s believed to be around $672MM. The Rockies’ statement said the influx of cash allows them to “retire all outstanding debt while providing additional investment in the team.” It’s unclear if it’ll have any impact on player payrolls in the future. The Penners will remain focused on the Broncos and are not going to have daily responsibilities with the Rockies, Saunders reports.
Most of the major Denver sports franchises, the Broncos included, have been successful in recent years. The Rockies are coming off the first three 100-loss seasons in franchise history. They’ve had seven straight losing campaigns and dropped 119 games last year, tied for third-most in MLB history.
They’ve started this season respectably, going 6-7 while outscoring opponents by six runs, but are unlikely to be even a .500 club for some time. Colorado opened this season with a $117MM payroll, according to The Associated Press, the 21st-highest mark in the league. That’s down marginally from their $122MM season-opening figure in 2025.
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