Spinnin’ Records Germany launches Friday (April 10) with an all-star, all-international single featuring Afrojack, David Guetta and Sia Furler.
An initiative of Warner Music Central Europe and Spinnin’ Records, the new Berlin-based label hopes to create opportunities for artists across Germany, Switzerland, and Austria (GSA), and welcome talent from around the world, reads a statement, who will enjoy access to the brand’s global ecosystem, reaching upwards of 40 million dance music fans.
Also, regional artists are plugged in and have access to Spinnin’s teams based across the United States, the United Kingdom, Benelux, Germany, and China.
“The launch of Spinnin’ Records Germany marks a pivotal moment in our strategy to bridge the gap between regional excellence and global stardom,” explains Niels Walboomers, president, Warner Music Central Europe and Spinnin’ Records. “By uniting the heritage of Spinnin’ alongside the creative energy and dance scene of the GSA region, we are creating something special.”
The first release is “Awake Tonight,” a dramatic, strings-powered track that debuted live at Ultra Miami, and marks the first collaboration by Guetta and Sia in 15 years, since “Titanium.”
With co-founders Roger de Graaf and Eelko van Kooten at the helm, Spinnin’ Records opened for business in the Netherlands in 1999. The record company was a cornerstone of the EDM era, with a roster including Afrojack and Martin Garrix, Tiësto, Martin Solveig, Nicky Romero, Sander van Doorn, and others. The company’s business structure also includes a slew of artist imprints including Tiësto’s Musical Freedom and David Guetta’s Future Rave. In 2019, the label focused on international expansion, making inroads in the Brazilian market by signing Brazilian producer Alok and launching Spinnin’ Records Asia.
“In the beginning, we wanted to become the No. 1 dance company in the Netherlands,” de Graaf told Billboard in 2019. “Then we wanted to become the No. 1 dance company in Europe, and then the No. 1 dance company in the world.”
Its success caught the attention of Warner Music, which acquired the label in 2017 in a deal reportedly worth more than $100 million. This transition saw van Kooten depart the label, with the exec going on to launch Ledo, a global digital distribution platform that partners artists with social media influencers. De Graaf retired in 2024.
By launching Spinnin’ Records Germany, comments Marco Pantuso, marketing director, Spinnin’ Records, “we’re evolving our ecosystem to ensure that the talent in the genre across Germany, Switzerland, and Austria has a direct pipeline to our global fanbases and artists. This is a world-class platform designed to amplify club culture on an international scale.”
Adds Kevin Segler, dance marketing director, Warner Music Central Europe: “We believe in the power of local expertise and the impact of a global network. With the teams in Hamburg, Berlin, and Amsterdam working in lockstep, we’re providing a unique proposition for artists.”
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