In late summer of 1981, the Rolling Stones released a hard rock track that dominated the radio airwaves as a No. 1 hit. The band's popular song ended up being tagged as one of the best mainstream rock songs and as a top sports anthem played at one of the biggest sporting events.
Released as the lead single for their sixteenth studio album, "Start Me Up" quickly climbed some of the music charts. It was ranked by Billboard as one of the "greatest mainstream rock songs of all time," having climbed the charts during its release at No. 1. It also landed on the Billboard Hot 100 charts at No. 2 at the time.
Mick Jagger and Keith Richards were behind creating the track, which was originally made as a reggae rock song. They had developed the song during their Black and Blue album in 1976 and reworked it again in 1978 while developing their Some Girls album. "Start Me Up" was first titled "Never Stop," and after so many edits, cuts, and reworks, the band put it aside to use on a later date.
Richards commented that it simply became "one of those cuts that you can play forever and ever in the studio." He added that minutes would go by and they'd realized their still working on the same two chords and got stuck.
"As I said, that one was pretty locked into a reggae rhythm for quite a few weeks. We were cutting it for Emotional Rescue, but it was nowhere near coming through, and we put it aside and almost forgot about it," he said.
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By 1981, the Rolling Stones were headed on tour again, with engineer Chris Kimsey suggesting looking at archived songs to fill the setlist. Among the reggae tracks, they found "Start Me Up" that had a more rock edge. Its opening riff also became one of Richard's trademarks. The track spent weeks on top of the Billboard Top Rock Tracks chart and ended up becoming the band's popular concert opener.
"Start Me Up" has since been included in almost every live album of the band and, at one point, ranked by Rolling Stone as one of the best sports anthems. In 2006, Rolling Stone performed the track as their opener during their 2006 Super Bowl halftime show. In 2012, a remixed version of the song was used by Omega for an ad during the 2012 Summer Olympics. It was also used by CBS Sports during a tribute to "March Madness" host Greg Gumbel.
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