Longtime YouTube executive Tuma Basa, who most recently served as the company’s director of Black music & culture, has announced his departure after eight years at the streaming giant.
“After eight great years at YouTube, I’m taking a leap of faith and stepping into my next chapter,” Basa wrote in an Instagram post on Thursday (April 2). “Thank you to the Music Team at YouTube, the leadership, the artists, the managers, the labels, the producers, the continents, the city specialists, the uploaders and YouTubeLovers and even the Gen AI haters that made this run.. a great run. Murakoze Cyane, Asante Sana, Siyabonga, Amesegenalew, Gracias, Obrigado, Merci Beaucoup.”
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Basa was born in Zaire (now Congo) to a Rwandan family, but spent his childhood in Iowa after his father entered the graduate studies program at the University of Iowa; he then relocated to Zimbabwe as a teenager. During his tenure at YouTube, which he joined in 2018 as director of urban music, Basa became known for spotlighting African artists, including Nigerian star Burna Boy, and helping fuel their growth in the U.S.
Initially harboring aspirations to start a rap career under the name B.2ma B., Basa eventually pivoted to the executive track and landed music programming roles at BET, MTV and REVOLT. In 2015, he joined Spotify, where he served as global programming head of hip-hop. While at the streaming giant, he rose to prominence in part for curating the service’s popular Rap Caviar playlist.
Billboard reached out to YouTube for comment on Basa’s departure.
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