Pillsbury is growing its iconic place-and-bake shape cookies with two new seasonal shapes.
Don't know which Pillsbury line we're talking about? Fair enough! The century-old company is responsible for whipping up the recipes for many incredibly popular ready-to-bake items, with several newcomers launching in just the past few weeks alone. Nothing beats its classic place-and-bake sugar cookie, which has been outfitted with seasonal shapes like its beloved Spooky Cat, pumpkins, ghosts, snowmen, Santa, hearts, baby chicks, and more niche footballs and Yoshi Eggs.
Now, its famous place-and-bake sugar cookies are scoring big with sports and pop culture fans—especially those preparing to host World Cup watch parties or head to the theaters on opening night for the new Spider-Man movie, as the company is set to debut a new soccer ball cookie and collaboration with Marvel for two limited-time drops.
Pillsbury's Unveils New Soccer and Spider-Man Sugar Cookie Shapes
Pillsbury quietly uploaded two new place-and-bake sugar cookie shapes to its website: the new Pillsbury Soccer Ball Sugar Cookies and Spider-Man-inspired print. Both of which add some flair to the original treat, with Pillsbury adding a grid-like pattern to one set, making each cookie resemble a soccer ball. In the new Marvel variety, Pillsbury prints the beloved superhero's mask all over the fan-favorite ready-to-bake sugar cookie, as seen in images on the Pillsbury website.
Related: Pillsbury Brings Back a Beloved Cinnamon Roll Flavor for Spring
It didn't take long for fans to notice the update and share their excitement online.
"Give me all the cookies???," food blogger Markie_devo gushed on Thursday.
"Keeping my eyes peeled for the soccer cookies!" another cheered. "Cuuuute."
"Aww, need!" one more declared.
View this post on InstagramWhere Will Pillsbury's Limited-Edition Cookie Shapes Be Available?
Pillsbury's new seasonal sugar cookie shapes are expected to be available wherever other Pillsbury products are sold later this spring and through summer. That said, the exact release date of either product remains unclear, though it appears some stores may already have packs of the 20-precut cookies in stock for about $4.89 (prices may vary), per Instacart.
Given that the new Spider-Man movie makes its theatrical release on Friday, July 31, and the World Cup kicks off shortly before that, we would assume the distribution of its new cookies would ramp up and become more widely available in the coming weeks ahead of Memorial Day Weekend.
A spokesperson was not immediately available; we will update this story with any relevant information that may be shared.
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