Khloé Kardashian Promises the Protein Trend Is Here to Stay ...Middle East

For Khloé Kardashian, protein isn't just a passing trend. Over the course of the last decade, she's dedicated herself to what she calls a total "lifestyle overhaul" which has touched on fitness, nutrition, and self-care. The first step was getting serious about her workout routine, which now includes cardio, resistance training, and high-intensity exercises. But looking back on her journey, getting active was actually the easy part.

For Kardashian, the hardest part of wellness has always been nutrition. At first, she was unsure of the kinds of foods that might best support her fitness goals. Then, she wanted options that actually tasted good. Although she's aware of the current protein boom, Kardashian's decision to launch Khloud protein snacks was more inspired by her personal wellness journey than the latest nutrition buzzword. Well . . . that, and her frustration with all the "bro-ey" products occupying the protein space.

In celebration of Khloud's new protein chip launch, we caught up with Kardashian about her current approach to health and fitness, and how she's keeping up in 2026. Read on to get her thoughts on everything from self-care to family-friendly wellness hacks.

Popsugar: Why was it important for you to make sure this snack had great macros? Khloé Kardashian: I've been on a health journey - I would say a lifestyle overhaul. I started at least 10 years ago . . . and I've always had [more] battles in the kitchen. I built up the endurance and the self-motivation to get in the gym, and now I love it and I can't see my life without working out. It's not necessarily about a weight or a number I'm looking for on the scale. It's just about feeling good, and the release I get mentally. It's a form of therapy for me. The kitchen part of it - the dietary, nutritional part of it - my education on that came much later. And I realized you can work out for literally hours and hours and you won't gain muscle if you're not consuming the right amount of protein.

I started eating differently, but I don't eat a lot of meat or fish, so I needed other ways to get my protein, and I'm such a snacker by nature. I would eat other protein-based snack brands, but they were super bro-ey, more masculine. The taste was not for me. I'm always going to be that chubby girl at heart where I want taste to come before anything. And that's how Khloud was born.

PS: Protein is having a huge moment in the wellness space - how do you feel about that? KK: I'm totally here for it, and I love that it's having its moment, but I just don't want it to be a trend.

I had so much to learn when doing Khloud. We just so happened to [align] with the protein buzzword at the moment, but I really believe in it so much. I think it's something that all real fitness people have been doing, but [when they do it] it's like eight eggs or meat, and that's not always realistic, at least for my lifestyle. I'm a grab-and-go type of girl. And I think a lot of people are - especially busy moms.

All of this stuff, yes, it's becoming popular right now, but I think we're just becoming more aware and educated on what these things do to the makeup of our body and how beneficial it is. I really think this is just the new norm, and that's a beautiful thing. Protein keeps you full, it supports your energy, it helps build your muscles. It does so many things, especially for our children and their growing brains. I just think it's all about balance and things that support your body.

PS: You mentioned being a busy mom. What keeps you balanced and grounded? KK: I love a schedule, so that's number one. If I didn't have my whole day literally scheduled out, it would be hard for me to make it all work. But my family comes before anything, because that's what makes my heart happy. I have nonnegotiable hours, so like, doing carpool drop-off is 95 percent of the time a nonnegotiable. I want to have dinner with my kids every night or at least put them to bed every night.

I love working. It makes me feel accomplished and badass and strong, and I love that I get to show my kids everything I'm doing. But while they're at school, I can really do whatever. Right now we're on spring break, and I took them to Japan last week, making sure when they have their off-time, that I get more off-time, because that's what really matters in life - those family moments. I think that's what really keeps me grounded.

PS: What do you do to make wellness fun for the whole family? KK: I have a gym in my house and my kids will come down and we jump rope or do fun workouts. It's not anything too crazy or serious, it could just be five or 10 minutes, but they'll get in on the action. I'll do stuff with balls or things that are fun for them. And I love that they see me being active. Also, I love cooking with my kids. It's just about living a healthy, happy life together.

Everything's about balance and having fun. We do live an active, happy, healthy lifestyle, but also lean into the ice cream. Let's have a pizza night. It's all about moderation. I just want my kids to see more of a happy lifestyle and then they can make those choices when they get older.

PS: What are you cooking together? KK: My daughter loves to go on my phone and we'll Google recipes . . . I tell her the ingredients, and I think they love the concept of potions and mixing elixirs. We do Taco Tuesday every Tuesday and she loves to dice all the tomatoes and the lettuce. Like she loves the preparation work. And trust me, I don't really care about the prep work, so I'm like, 'Good, I have my little sous chef.' Tatum will be there with a whisk and we normally just let him have fun. But True is really into the whole execution of it from beginning to end.

When the cousins are over, they all love to get in [on the cooking action]. Every weekend we make pancakes and they love to put food coloring in and make it fun. You have to make those moments enjoyable. Those moments - we only get them for a few short years.

This interview has been edited and condensed for clarity.

Hence then, the article about khloe kardashian promises the protein trend is here to stay was published today ( Friday 03/04/2026 - 01:37 AM ) and is available on popsugar ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

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