Legendary Southern rock band Lynyrd Skynyrd is bringing fans closer to their legacy through a new collaboration with Hell House Whiskey, highlighted by a special in-person bottle signing event featuring frontman Johnny Van Zant and guitarist Rickey Medlocke.
The announcement was made on Instagram, where Hell House Whiskey invited fans to take part in a rare meet-and-greet experience in New Orleans. The event is set for April 9, from 6–8 PM at Rouses Markets, offering fans a chance to connect directly with two of the band’s longest-serving members.
"Feel the spirit of Lynyrd Skynyrd with Hell House ?? Join us in New Orleans for an exclusive bottle signing with Johnny Van Zant & Rickey Medlocke,” the post read.
Johnny Van Zant of Lynyrd Skynyrd and Billy Gibbons of ZZ top perform onstage during the 2024 CMA Music festival.Photo by Jason Kempin/Getty Images
Fans attending the event can purchase a bottle, meet the artists and even take home signed memorabilia.
View this post on InstagramBeyond the signing, the event also includes added incentives. According to the post, attendees will have a chance to win exclusive prizes, including a Hell House guitar and Hondo Rodeo tickets. For those unable to attend, the brand is still making the product accessible online.
Formed in the early 1970s, the band became one of the most recognizable names in Southern rock, known for timeless hits like “Sweet Home Alabama” and “Free Bird.” Their sound blends rock, blues and country, creating music that still resonates across generations.
Today, the band is led by Johnny Van Zant, who took over as frontman in 1987 following the tragic 1977 plane crash that claimed the life of his brother, Ronnie Van Zant, along with other band members. Alongside him, Rickey Medlocke remains a key figure, helping maintain the group’s signature three-guitar sound.
The timing of this collaboration aligns with a period of renewed activity for the band. Lynyrd Skynyrd has been celebrating milestones, including the 50th anniversary of their album Gimme Back My Bullets. The record, first released in 1976, showcased the band’s range, from hard-driving rock tracks to emotional ballads.
At the same time, the group continues touring and expanding its presence in pop culture. Their classic song “Free Bird” appeared in a major Super Bowl commercial, showing how their music still reaches new audiences decades later.
With the combination of live events, product launches and ongoing tours, Lynyrd Skynyrd proves that its influence is still strong in 2026.
Related: 1972 Hit Ranked Among ‘Greatest Songs of All Time’ Became a Timeless Anthem
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