Season 3 of Euphoria is still nearly two weeks away, but there’s already discourse galore thanks to a blink-and-you’ll-miss-it moment from the trailer: Jacob Elordi’s Nate Jacobs walking on a construction site wearing a flannel and jeans.
Of course, it wasn’t just any flannel and jeans: the look hailed from Matthieu Blazy’s spring 2023 collection for Bottega Veneta. Perhaps Blazy’s most viral look from his tenure at the house—worn by Kate Moss on the runway, no less—both the shirt and pants were actually made of leather. Online, people refused to suspend their disbelief, wondering how Elordi’s character could afford such pieces and questioning whether he would even be interested in wearing luxury fashion.
Here, Vogue staffers discuss what it means for an actor’s contract to bleed into their screen presence, the art of costume design in an age when fans can discern specific runway looks, and the costume designer’s responsibility to a production’s characters versus its actors’ sartorial obligations.
Hannah Jackson, fashion writer: Well, everyone, Nate Jacobs is a Bottega boy, and people are losing their minds. Why do you think that people online care that he’s wearing it?
Madeleine Schulz, US editor, Vogue Business: Everyone’s so across brand ambassadorships and contracts these days. We know Jacob is a Bottega boy, so fans are eagle-eyed about spotting him in the brand. I think it hits differently on-screen than off, too.
Christian Allaire, senior fashion writer: I think, for a lot of people, the Bottega look will take them out of the show—it feels a little too fashion? Great costume design produces looks that you don’t even necessarily notice…they should subtly drive the story forward, not be a total distraction.
HJ: This look was particularly viral given that the flannel and jeans are actually trompe l’oeil leather. Do you think the reaction would have been so outsized if the wardrobe team had picked a different look from that season?
Alexandra Hildreth, fashion news writer, Vogue Runway: I think we’ve reached an ultra-meta point in fashion discourse. Now, people are debating whether or not it’s realistic that his character could afford such a look five years in Euphoria’s future. The answer is likely no, but unreality has always been a present factor when it comes to costume and set design. See: every pre-war apartment in any early 2000s romcom. However, people’s awareness is overshadowing the fact that the costume director likely wanted him in a flannel since he apparently works in construction, and might have had to pick Bottega because of an ambassadorship.
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