Around eight years ago, in 2018, the International Committee of the Red Cross (ICRC) launched the “Hope” campaign to raise awareness about attacks on hospitals and healthcare workers in armed conflicts, ending with the powerful message that in Palestine, even hope is struggling to survive. Although it was released years ago, the campaign has recently resurfaced and gone viral online amid renewed violence against Palestinians in Gaza. At the heart of the campaign is a short film produced by Spanish agency Sra. Rushmore and Blur Films Madrid. In the nearly two-minute film, a father races through a war-torn area with his young daughter, Raya, who is badly injured and bleeding from her abdomen. He tries to calm her and urges her to stay awake until they reach the hospital. When they arrive, the hospital has been bombed. The film ends with the stark message: “No hospitals. No hope.” It carries the plea: Healthcare is #NotATarget. The film, which won the Grand Prix in the Film Craft Lions at Cannes Lions in 2018, highlights a daily reality in many conflict zones. Attacks on healthcare workers and facilities are common, leaving…
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