The Shipyard, a Columbus, Ohio-based advertising agency with offices in San Diego and Sacramento, has launched a global advertising campaign to promote the San Diego Zoo Safari Park’s new Elephant Valley exhibit. Theme for the integrated campaign is “This is Huge.”
The Shipyard said its campaign will roll out in phases. Teaser ads on social media and outdoor billboards began in early February prior to the March 5 opening of Elephant Valley. The agency declined to disclose an amount for campaign media advertising expenditures.
Over the next year, ads are scheduled to appear on billboards, bus and Trolley wraps, traditional broadcast TV (cable and satellite) and streaming TV, audio (radio, podcasts), social media, influencers and digital displays on websites and at the San Diego International Airport, officials told Times of San Diego.
The campaign includes 15-second and 30-second TV commercials.
A press statement said, “When many campaigns rely heavily on CGI (computer-generated images) and AI (artificial-intelligence) generated visuals, ‘This is Huge’ is grounded entirely in reality. Real elephants. Real environments. Real cinematic production. You can’t fake scale. You can’t simulate presence. And, you can’t replicate the emotional impact of standing beside a 10,000-pound animal.”
Will Gelner, chief creative officer of the agency, said, “Standing beside an elephant changes you. It instantly shifts your perspective and reminds you how incredible the natural world really is. ‘This Is Huge’ captures that emotional truth and scales it across every touchpoint, so audiences feel the magnitude of Elephant Valley before they ever arrive.”
The campaign also will include a drone show over the skies of San Diego Bay starting at 8 p.m. on Thursday, March 26, the same day as the San Diego Padres 2026 Opening Day afternoon game against the Detroit Tigers at Petco Park.
A statement from The Shipyard said the skyline over San Diego Bay, south of the USS Midway Museum and behind The Rady Shell at Jacobs Park and San Diego Convention Center, will be transformed into a living extension of Elephant Valley with a massive 3D kinetic show by approximately 700 drones.
“Bringing the magnificent Elephant Valley experience to life in this larger-than-life format, the drone show will feature bold brand messaging, elephant interaction and water play, as well as engagement with QR code integration. The 5-6 minute drone show will be shown twice consecutively,” the statement said.
The San Diego Zoo Wildlife Alliance, the nonprofit conservation organization that operates the San Diego Zoo and Safari Park, selected The Shipyard for creative services in January 2025. The Shipyard has handled the alliance’s media buying since October 2023.
The Elephant Valley exhibit, home to eight African savanna elephants, is considered the Safari Park’s largest expansion since the 1,800-acre wildlife park opened in May 1972 in North County near Escondido. Elephant Valley also is reportedly the largest project in the San Diego Zoo Wildlife Alliance’s 109-year history.
“Our Elephant Valley campaign conceived by The Shipyard captures a simple truth: the only way to truly understand the size and majesty of elephants is to experience them in person,” said David Miller, chief marketing officer of the alliance. “When guests see them up close, our message ‘This Is Huge’ becomes unforgettable.”
The 13-acre Elephant Valley exhibit, named after philanthropist Denny Sanford, who provided a lead gift, includes two, 240,000-gallon pools where the herd wades, swims and plays in, a two-story restaurant called Mkutano House and a grassy area called Mkutano Park. The Swahili word Mkutano refers to gathering with purpose.
KOGO Radio news anchor returns to San Antonio
After 11 years of hosting “San Diego’s Morning News” on KOGO 600-AM, Ted Garcia’s next landing spot is a return to TV news in San Antonio, TX, a market where he spent time on two previous occasions.
Ted GarciaGarcia recently joined KABB-TV Fox 29 and WOAI-TV NBC 4 as co-anchor of the morning and midday newscasts. Both stations are operated by Sinclair Broadcast Group.
“Well, they say you can’t go home again, but what if it’s your adopted hometown,” Garcia posted on social media. “This will be my third time living in the Alamo City (third time is definitely the charm) and the second time working at KABB.”
Garcia left KOGO in August 2025 after joining the iHeartMedia San Diego news-talk station in 2014. He co-anchored morning drive with Veronica Carter, who joined the show in September 2024, replacing LaDona Harvey who spent 28 years with the station.
“The answer as to why I left KOGO after 11 years is really quite simple, I was tired of getting up at 2 a.m.,” Garcia told Times of San Diego last summer.
“Everyday I would wake up at that time, usually right before my alarm, and read up on news I might have missed overnight. I would then get to work about 3:30 and start the show prep, which can be daunting, especially during the days or weeks where your co-host is sick or on vacation. Also, my mom needs more assistance getting to appointments these days and there just didn’t seem to be enough hours in the day.
“I worked with some true pros at KOGO, starting with our news director Cliff Albert. That man lives and breathes news. I also had some amazing co-hosts, LaDona Harvey and Veronica Carter. I was truly lucky because we never had any ego problems.”
Prior to KOGO, Garcia spent four years (2010-2014) at KABB-TV and two years (2009-2010) as a fundraiser and director of media relations at Pepperdine University in Malibu, CA. He graduated from Pepperdine in 1990 with a bachelor’s degree in telecommunications.
His other anchor and news reporter jobs have included KFI-AM (2008) in Los Angeles, KTLA (1998-2007) in Los Angeles, KFMB-TV (1996-1998) in San Diego, KSAT-TV (1993-1996) in San Antonio, KRGV-TV (1992) in Weslaco, Texas and KSWO-TV (1991) in Lawton, Okla.
Along the way, he has played a news anchor or reporter in a number of motion pictures, including “Bruce Almighty” (2003), “Crank” (2006) and Crank: High Voltage (2009).
Additional credits include “Zodiac,” “West Wing,” “Medium,” “Six Feet Under,” “Two And A Half Men,” “Days Of Our Lives,” “First Daughter,” “Big Time Rush,” “Las Vegas,” “Crossing Jordan,” “Big Love,” “Southland,” “The Practice” and “Boston Legal.”
“It’s funny about the acting thing, I really never had to `act’ in those shows and movies, I just had to play myself,” Garcia said. “The one time I tried to act was in a Sandra Bullock movie called `All About Steve’ in 2009. I was so bad, Sandra herself replaced me. Oh well, no residuals from that one.”
A promotion for OAN’s political coverage. (Courtesy of the network)San Diego’s One America News to cover CPAC convention
One America News Network, a San Diego-based, international TV news channel, has announced it will air live coverage of the 2026 Conservative Political Action Conference, March 25 to 28 at the Gaylord Texan Resort & Convention Center in Grapevine, TeX, a suburb of the Dallas-Fort Worth metro area.
The annual CPAC event is considered the world’s largest and most influential gathering of U.S. conservative activists.
OAN weekday anchor Stephanie Myers and political talk-show host David Pollack will broadcast live from the CPAC floor providing exclusive interviews with members of Congress and Trump administration officials, along with behind-the-scenes reports, OAN said. Also, coverage will include key speeches from the CPAC main stage.
“OAN is committed to delivering our viewers more live access, more exclusive reporting and a front-row seat to the conversations shaping the 2026 midterm election cycle,” said Myers.
“While President Trump may not be at the top of the ballot, his America First agenda is driving the national debate,” said Pollack. “The ideas and strategy coming out of the CPAC stage will help define the conservative push to maintain power heading into November.”
“David Pollack Primetime,” a new OAN show hosted by Pollack, is scheduled to premiere on April 6.
Launched on July 4, 2013, and operated by Herring Networks, OAN said its mission is to provide an independent and credible source of U.S. and international news. It produces 18 hours of live news every weekday, plus four, one-hour prime-time weekday talks shows from news bureaus in Washington, D.C. and California. Additional newsgathering sources include the Associated Press, Reuters and U.S. pool feeds.
OAN reaches tens of millions of households through major cable, satellite and streaming platforms nationwide, including Charter Communications’ Spectrum TV, Dish Network, YouTube TV and Sling, along with more than 100 additional video platforms across the U.S. and worldwide.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly in Times of San Diego.
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