Before becoming the lead of The Bachelorette season 22, Taylor Frankie Paul was already at the center of one of the internet’s most viral influencer scandals.
Her story helped inspire the Hulu reality series The Secret Lives of Mormon Wives, which follows a group of Mormon influencers known as “MomTok.”
Here’s what to know about the show and the controversy that made it famous.
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The Secret Lives of Mormon Wives is a reality series that follows a group of Utah-based TikTok creators navigating friendships, marriage, religion and social media fame.
The cast consists of several popular Mormon mom influencers who rose to prominence on TikTok beginning around 2020.
The show debuted on Hulu in September 2024 and quickly became the platform’s most-watched unscripted premiere of that year.
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What is MomTok?
“MomTok” refers to a group of Mormon mothers who became popular on TikTok by posting lifestyle content together.
Their videos often featured dance trends, parenting humor, beauty routines and glimpses into their lives in Utah.
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The core MomTok group includes:
Taylor Frankie PaulJennifer AffleckDemi EngemannMayci NeeleyJessi NgatikauraMikayla MatthewsWhitney LeavittLayla TaylorMiranda McWhorterAlthough their social media content often portrayed them as a tight-knit friend group, the reality show explores the complicated relationships behind the scenes.
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The show’s biggest storyline traces back to a viral controversy in 2022 involving Taylor Frankie Paul. During a TikTok livestream, Taylor revealed that she and her then-husband had participated in what she described as “soft swinging” with other couples in their social circle.
She explained that the arrangement allowed romantic interactions with other partners but not full sexual relationships. However, Taylor later admitted she had crossed that boundary and developed feelings for one of the other husbands involved.
Her confession sparked massive speculation online about which members of MomTok had participated in the arrangement. The scandal ultimately led to Taylor’s divorce and fractured several friendships within the influencer group.
Related: All the Taylor Frankie Paul ‘Bachelorette’ Spoilers — Including Who Made the Final 3
Why the Show Has Become So Popular
The Secret Lives of Mormon Wives quickly became a streaming hit because it blended influencer culture with reality-TV drama.
The series explores tensions between religious expectations, marriage, social media fame and personal scandals among the MomTok group. The mix of viral internet controversy and real-life relationship drama helped make the show one of Hulu’s most talked-about reality series.
Related:‘Bachelorette’ Taylor Frankie Paul Deletes Steamy IG Story—Fans Are Convinced They Know Who’s in It
How it Connects to ‘The Bachelorette’
Taylor Frankie Paul’s story on The Secret Lives of Mormon Wives is one reason she has become such an unconventional choice as the lead of The Bachelorette season 22.
Unlike most Bachelorettes, she enters the show with a highly public past and millions of social media followers. Whether her experience navigating viral controversy will help or hurt her search for love is something viewers will soon find out.
The Bachelorette season 22 premieres Sunday, March 22 at 8 p.m. ET/PT on ABC and streams the next day on Hulu.
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