Olympic gold medalist Alysa Liu is making headlines again, this time off the ice. The 20-year-old skating star has officially teamed up with Lucky Charms for a fun, limited-edition collaboration that celebrates her love for the cereal’s famous marshmallows.
The announcement came through Liu’s Instagram, where she shared a cheerful unboxing video. In the clip, she opened a large box filled with special items, including a custom cereal box designed just for her.
The box features her name and a cartoon image of Liu striking a victory pose, bringing together her athletic success and playful personality.
Alysa Liu of Team United States competes in Women's Single Skating - Free Skating on day thirteen of the Milano Cortina 2026 Winter Olympic games.Photo by Jamie Squire/Getty Images
“Hey guys, I’m in LA, and I have a special unboxing… It’s with Lucky Charms,” Liu said in the video. “This is so cute. It says my name, and that’s me… I partnered with them… and a lucky 25 of you could win this very box.”
The partnership also includes a limited giveaway, giving fans a chance to own the same custom cereal box Liu showcased online.
View this post on InstagramTo celebrate St. Patrick’s Day, Liu and Lucky Charms launched a sweepstakes offering 25 exclusive boxes. Fans can join by liking Liu’s post, following the cereal brand, and tagging a friend while using the hashtag #luckycharmssweeps.
According to Liu’s caption, the contest began at 10:00 AM CST on Tuesday, and will end at 11:59 PM CST on Friday. Winners will be chosen at random and contacted through Instagram direct messages by March 24.
This new partnership comes just weeks after Liu’s huge success at the 2026 Winter Olympics in Milan. She helped Team USA win gold in the team event and then secured another gold medal in the women’s singles competition, marking a major milestone in her career.
Before her Olympic breakthrough, Liu had already built an impressive resume. She won multiple U.S. championships and the 2025 World Championship. However, she did not win a medal during her Olympic debut in 2022. Her comeback story this year made her one of the biggest stars of the Games.
Since then, Liu’s popularity has grown fast. She has appeared at major events like Paris Fashion Week, attended Hollywood gatherings, and even made television appearances.
Despite her busy schedule, Liu has also made thoughtful choices about her career. She recently withdrew from the 2026 World Championships to focus on her well-being and manage her time carefully.
Still, fans will have plenty of chances to see her perform. Liu is set to headline the upcoming “Stars on Ice Tour,” which will travel across the United States later this year.
For now, her Lucky Charms partnership adds another exciting chapter to her journey, one that mixes sports and a bit of luck.
Related: U.S. Figure Skater Alysa Liu's Appearance Is Turning Heads
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