Costco shoppers, including me, are currently losing it over an adorable new find that's equal parts cute and comforting. Comments are full of excitement about soft, floppy companions that somehow feel like a hug you can hold, with fans raving about how adorable and cozy they are. People are especially loving the cute animal designs, with the purple cow becoming a clear favorite.
The craze is over Hug-A-Lumps, a line of weighted plush toys from Zuru that just hit Costco for $25 each. These aren't your standard stuffed animals—each one weighs over four pounds, giving a comforting, deep-pressure sensation that makes them feel like a portable hug. They're crafted from super-soft fabric and designed to promote relaxation, stress relief and cozy companionship.
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Why People Can't Get Enough
View this post on InstagramUser @costcoguide shows off the fun finds that come in multiple designs. Snag a weighted stuffy that looks like a duck, hippo, capybara, axilotl or even a purple cow. So cute!
Hug-A-Lumps are not only cute, but they're also functional. The weighted design provides a calming effect, similar to a deep hug, which can help reduce anxiety, improve focus or simply make it easier to unwind after a long day. Fans of the plush have found them useful for everything from easing sensory needs in children to providing a comforting presence for anxious adults at home or on the go.
The size also makes them versatile—at around 30 inches long, they're perfect for snuggling on the couch, traveling as a sensory-friendly companion or even using as a grounding tool during stressful moments.
Related: Aldi's 'Hoppy' $5 Lego Set Is Perfect for Easter Baskets
How to Make the Most of Your Weighted Stuffy
These weighted stuffies aren't just for children—they're a stress-relief tool for adults too. College students, busy professionals, and anyone needing a little extra comfort at home can benefit from the calming weight, soft texture, and fun designs. Place one on your bed for a cozy night's sleep, keep it at your desk for a comforting hug during a long workday, or share one with a child who needs help with self-regulation or sensory support. They also make a cute, thoughtful gift for someone in need of a little extra comfort.
Costco's Hug-A-Lumps have quickly become a must-grab item, combining playful design with practical stress relief in one cuddly package. With multiple characters to collect, an irresistibly soft texture, and the calming weight of a real hug, it's no wonder shoppers are already calling these stuffed animals the ultimate cozy companion. For $25, it's an affordable way to bring a little joy, comfort and a touch of whimsy into your home.
Related: New Easter Candy at Costco Is a Chocolate Lover’s Dream
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