As artificial intelligence continues to grow, it also continues to gain backlash from musicians, actors, and authors. Just as multiple authors, including Richard Osman, took a creative way to fight against AI, other authors have had to step up with complaints to lead to an AI tool getting taken down.
Grammarly introduced a new AI tool that was supposed to be fun, but in the world of deepfakes, it’s viewed as dangerous and absurd. This tool sparked backlash, especially due to the use of authors’ voices without their consent, including horror icon Stephen King.
The Expert Review function was introduced by Grammarly as a way to mimic author voices. According to the BBC, it was supposed to offer writing feedback “inspired by” famous authors and academics. However, Grammarly claims that it “misrepresented” the voices of experts.
Investigative journalist Julia Angwin was one of those who found her voice being used in edits, and she started a class-action lawsuit against Superhuman — the company that runs Grammarly — and Grammarly itself.
To make matters worse, the use of her voice was disingenuous and could harm her reputation, as many of the edits suggested in her voice made writing “worse” and “complex.”
There is also the question of legalities, as authors’ voices are being used without consent. Those words are also being attributed to them without them sharing their real thoughts. People may believe that these authors and academics are giving real feedback, despite it being labeled as an AI tool.
Grammarly immediately pulled the tool with an apology on LinkedIn, and while this was fast, it may not be enough.
The AI Tool May Be Reworked
In an apology on LinkedIn, Superhuman’s chief executive, Shishir Mehrotra, made it clear that the tool was removed due to how it fell short of what was expected. He doesn’t admit that there is a problem in using authors’ voices without their consent, sharing that the information AI had used came from third-party LLMs to create the feedback.
With this in mind, The Expert Review could be put back online after some redesign, as Mehrotra shares that the current lawsuit is “without merit,” and he believes that the took will “benefit both users and experts.”
AI is continually growing, with authors looking for ways to battle against it. Publishing houses are also stepping up, with 13 U.S. publishers recently banding together to take down a popular pirating website that allegedly sells to AI companies.
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