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Quick! You have to defend yourself in active combat with a vegetable, which vegetable are you choosing and why? Would you ward off evil-doers by lobbing an acorn squash in their direction? Do you make nunchucks out of yuca and start swinging? Maybe you’re more practical, and instead of thinking about it too much, you’ll just swing around a bag of potatoes. It’s a hypothetical we can’t say we’ve ever had to consider, but you never know what could happen.
Personally, I’d choose to completely defuse the situation altogether by popping open a tin of Row 7’s first-of-its-kind tinned vegetables and offer the would-be assassin a bite. They won’t be able to resist, and you’ll walk away with a new friend. Problem solved! They’re truly that good. Although be warned, once you pop one open, you won’t be able to stop yourself from enjoying the whole tin. To give you a bit of context, Row 7 Seed Co. is a seed-to-table company co-founded by chef Dan Barber, and it just released one of its most innovative products to date.
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It’s the brand behind the famous Sugarcone Cabbage that took over social feeds last winter and they also may or may not have had a hand in helping skyrocket the honeynut squash into popularity. Although the company itself has been around since 2018, its primary focus has always been on making radically delicious produce accessible to everyone, and they’re just getting started. Whether that means selling its unique catalog of seeds that produce veritable designer produce or packing some of its best straight into tins. That’s right, Row 7 just officially launched Vegetable Tins, and it might change the way you look at eating your veggies for good.
Row 7 Seed Co. Launches Tinned Vegetables Exclusively at Whole Foods
Courtesy of Kenn C. Bivins
Much like sardines, Row 7 packs each tin full of vegetables picked at their peak ripeness for maximum flavor and then gives them a chefy upgrade by infusing each one with flavors like dijon mustard, white balsamic vinegar and extra virgin olive oil. The delicious new lineup includes three of the brand’s most popular vegetable varieties, including:
Badger Flame Beets in Extra Virgin Olive Oil and White Balsamic Vinegar: A golden beet variety known for being mild and sweet without the polarizing earthiness of traditional beets. These would be fantastic on whipped ricotta toast or tossed into a salad.Sweet Prince Tomatoes packed in Extra Virgin Olive Oil and Red Wine Vinegar: A cherry tomato variety bred for concentrated sweet, bright flavor. This one is practically made for pasta.Sweet Garleek with White Balsamic Vinegar and Dijon Mustard: Row 7's garlic-leek hybrid, cooked confit-style. Great on a grilled cheese or mixed into a dip.Although you can definitely tell that these were made to function as low-effort recipe upgrades perfect for folding into pasta or slathering on toast, I decided to try each one au natural and can confirm they are, in fact, delicious. As someone who already loves tinned fish (looking at you, Fishwife), I was plenty excited to give these new veggie tins a try, but I wasn’t prepared to have found my new pantry staple all in one fell swoop.
Courtesy of Kenn C. Bivins
Each tin contains 4.2 ounces of Row 7’s organic vegetables, which is pretty much on par with what you’d get from a tin of fish. In terms of the flavor, they were all a revelation. Truly, eating these made me feel like I’ve never actually had vegetables before. The Sweet Prince Tomatoes were pretty much the most tomato-tasting tomatoes I’ve ever had, and the Sweet Garleek was quite honestly transcendent. I even really enjoyed the Badger Flame Beets, which were surprisingly mild and sweet, unlike any other beet I’ve ever had.
Even more than the beautifully cooked vegetables bursting with flavor and texture, the marinades in each can add an extra layer of flavor that makes these virtually perfect. You can use them as an ingredient in a variety of recipes or eat them straight out of the tin like I did. The tins are bursting with flavor and texture, and although they probably won’t last, each one is shelf-stable for up to two years. While they’re not exactly cheap at $7.99 a tin or $29 for a pack of three, once you taste them, you’ll definitely understand the more premium price point.
View this post on InstagramUnfortunately, you’ll only find tins in the produce section at select Whole Foods locations in the Northeast (for now), but you can get them shipped to your door in the meantime by ordering directly through the brand’s website. Without being too presumptuous, I’d venture to say that these might just become a staple in your pantry, too. Personally, I can’t wait to see what other veggies get the tinned treatment next, but in the meantime, I’ll be whipping up Alyse Whitney’s Sweet Garleek Baked Brie Dip in an Edibowl for the foreseeable future.
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