If you've spent any time on BookTok lately, you know that some fantasy romance series have turned into full-blown cultural phenomena. Readers aren't just devouring the books—they’re building playlists, sharing fan theories and filling their homes and wardrobes with merch inspired by their favorite fictional worlds.
Now it looks like Target is getting in on the fun. Shoppers have started spotting cozy sweatshirts inspired by the wildly popular A Court of Thorns and Roses series in Target stores, and fans of the cult-favorite romantasy books are already buzzing about the surprise find.
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Fans like @targetbabefinds have started spotting sweatshirts inspired by A Court of Thorns and Roses by Sarah J. Maas at Target stores across the U.S.
Target Is Leaning Into the ACOTAR Obsession
View this post on InstagramThe bestselling A Court of Thorns and Roses series, often abbreviated by ACOTAR by fans, has become one of the defining books of the romantasy genre. Blending fantasy with romance, drama and plenty of addictive plot twists, the series has exploded in popularity thanks in part to BookTok.
Now Target has dropped a small collection of ACOTAR-inspired sweatshirts that fans are spotting in stores.
According to videos circulating on TikTok and Facebook, shoppers have found multiple designs referencing the A Court of Thorns and Roses universe. One navy blue pullover reads "Velaris," the beloved city in the series. Another gray sweatshirt reads "Property of Rhysand," a reference to one of the most popular characters in the books.
There's also a cream-colored design that reads "House of Wind Book Club," a playful nod to one of the iconic locations in A Court of Thorns and Roses.
Why Target Shoppers Are So Excited
Part of the buzz is that the sweatshirts appear to be in-store discoveries for now. Shoppers say they've found them while browsing Target stores, but online listings haven't surfaced widely yet.
That makes the sweatshirts feel like a true Target find, especially for fans who love stumbling across unexpected bookish merch during a casual shopping trip.
The cozy designs also fit perfectly with the aesthetic many readers associate with the A Court of Thorns and Roses series. Oversized sweatshirts, comfy reading nooks and a stack of fantasy novels are basically the unofficial uniform of BookTok.
With the popularity of A Court of Thorns and Roses continuing to grow—and a potential screen adaptation often rumored—the fandom doesn't seem to be slowing down anytime soon.
Related: Sarah J. Maas Has a Disappointing Update About the ‘ACOTAR’ Adaptation
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