Last fall, Mike Bahía earned his first No. 1 on the Billboard Latin Airplay and Latin Pop Airplay charts with “Difícile,” his collaboration with Venesti. The song also became the first chart topper that was created at Warner Chappell Music’s Fresco Sounds songwriting camp.
“Exactly one year ago today I had that session in this very studio. It gave me a lovely sense of déjà vu,” Bahía tells Billboard outside of AF2 Studios in Miami. “It’s a place where I can be myself… I’m Mike, who loves making music all day long.”
Just one year after creating “Difícile,” a sugary afropop song produced by Luis Salazar and co-written with Samantha Cámara, the Colombian singer-songwriter is back at the Fresco Sounds songwriting camp brainstorming his next hit.
“I feel more confident this year,” he expresses. “I’ve reached a place where I’m valued, respected, loved and I feel free — I feel at peace, without carrying any burdens. I always have my doubts — but as you evolve and mature, I’m now someone who arrives at the studio without any pretensions. I realized I have to enjoy what I do, and these days I make good moves. I come with a positive attitude.”
This time around, Bahía — who has formed part of the songwriting camp since it launched — is exploring new ventures: writing a vallenato song with Colombian newcomer Maisak and creating a minimalist merengue sound with Dominican hitmaker Cromo X.
Bahía is one of 150 music creators part of Fresco Sounds, which is celebrating its fifth anniversary in 2026.
Soren Knippen“One of the big tasks we have is to always put our songwriters out there and get them to connect and network. I’ve been working very hard on that since around the time of ‘Despacito,’” says Laz Hernandez, senior vice president, A&R U.S. Latin & Latin America, Warner Chappell Music, who launched Fresco Sounds. “All my writers wanted to work in the general market and explore different things. We wanted to do a big one in Miami, keeping that same idea of using the global impact of Latin music and getting more representation and more activities in other places…and it evolved into Fresco Sounds.”
Every year, the weeklong, Miami-based songwriting camp partners with a different Warner Chappell Music offices to make the experience amongst songwriters, artists and producers more international.
“This year, the strategic alliance is with Warner Chappell Music Korea in Seoul. We have 15 artists and songwriters in Miami from all over Asia,” Hernandez elaborates. “It’s kind of what happened with Latin on a global scale a few years ago. Now, K-pop is having a similar moment. There’s similarities in the rhythm and in the cross-over with Latin. This is such a massive camp that we currently have 30 sessions a day.”
This year, Fresco Sounds also teamed up with Meta to support the more than 150 songwriters with resources.
“Our onsite K-pop-inspired Reels space and educational sessions were designed to empower artists and songwriters to express themselves authentically, build community and reach new audiences on Instagram,” says Ady Harley, Meta’s head of music label partnerships and publishing BD, LATAM. “We believe in providing tools and platforms that help creators showcase their unique creative process, and we’re excited to see how these collaborations inspire music fans around the world.”
For Hernandez, the ultimate goal is to continue making Fresco Sounds a more cool and interesting space for music hitmakers.
“As a publisher, we work with everyone. It’s not an exclusive Warner thing,” he says. “We have relationships with all the labels and work with artists such as Rauw Alejandro, who’s signed to Sony, and Jhayco, with Universal. We’re always finding the best new opportunities to collaborate with other international music creators or brands. We want to make the biggest impact we can.”
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