Stephanie Buttermore rose to fame on YouTube, but abandoned her accounts two years before her tragic 2026 death. Here's what happened leading up to Jeff Nippard's fiancée quitting social media.
Related: Fitness YouTuber Stephanie Buttermore, Jeff Nippard’s Fiancée, Dead at 36
Buttermore, who died "suddenly" at age 36 as announced by Nippard on March 6, was a successful fitness and health YouTuber, with more than a million subscribers on the platform. She started doing bikini bodybuilding competitions while studying to get her Ph.D. "in pathology and cell biology with a focus on the molecular mechanisms that drive ovarian cancer progression," all before starting her channel in 2014.
Originally, Buttermore's channel focused on fitness, workouts, health education, bodybuilding training, and diet. As her following grew, she captured the attention of another influencer: Nippard, who now has a whopping 8.2 million followers on his channel. Nippard slid into Buttermore's DMs in 2016, and the rest was history.
Buttermore's videos were always extremely transparent and honest, but she took it to the next level with her unexpected "All-In Challenge" in 2019 after speaking with Hypothalamic Amenorrhea expert Dr. Nicola Rinaldi about how her extreme dieting and training had made her stop menstruating.
View this post on InstagramShe unveiled a new plan to "eat to satiety every single day" to "normalize her appetite," which meant no more calorie counting or worrying about weight while trying to curb her extreme appetite. She gained more than 40 pounds over the course of a year. "Gaining weight in public is extremely scary," she said in a recap of the experience one year later in 2020. "Especially on YouTube and especially in fitness, because people are savage."
Buttermore did struggle with it, from online criticism, her own insecurities, and even negative comments from her mother. "[My mom] is literally the sweetest human being I know... but she is mentally ill," she explained. "I know I shouldn't have taken it so seriously, but everything that she was saying was everything that I was feeling, and it just hit me where it hurt." The influencer admitted that by the six-month mark, she was having "regular breakdowns" from the stress.
However, by the end of the year, she considered the experiment to be an overall success. "I've noticed your personality change, you do definitely seem happier just like on an hour-to-hour basis throughout the day," Nippard said in her video. "And I do think it's improved our relationship as well... I find we enjoy each other's time a lot more now."
In September of that year, she shared some of the coping mechanisms she'd come up with following the response to the videos, including reading and "cubing."
"I've been learning how to do a Rubik's Cube," she shared. "It's like this mental exercise that keeps my mind off of things that are just not as important and things that are just bad thoughts."
While Buttermore had opened up about struggling with criticism many times over the years, the most extreme came after her final video in April 2023, titled "How I Feel About My New Body," in which she revealed she got a breast augmentation. She opened up about the response in one of her last Instagram posts in February 2024.
"I want to talk about some of the criticism I received when I got a breast augmentation last year and from my All In journey before that," she wrote on her 34th birthday. "I used to be so bitter and genuinely hurt by the hate, but I’ve come to realize that it’s not that much different than videos reviewing a new album."
"I took it too personally and I see that now. I finally get it. I get why they did it and I’m finally cool with it," she added. "I wish I was strong enough to accept criticism when I was All In, but maybe that’s all a part of getting older."
It would be three months before Buttermore posted again, and when she did in May 2024, she revealed what she learned from the social media break, and why it would be permanent from then on.
View this post on InstagramWhile she admitted she "missed" her online community, she said her "mental health has been the best it’s ever been," adding that she was "no longer struggling" with the "crippling anxiety" that had previously made her feel like she "couldn’t breathe or leave my house."
"I’m living in a judgment free space and it’s peaceful here," she added. "Overall the pros have outweighed the cons for me... [but] believe me when I say I Iove and miss you, I truly mean it."
Fans still caught glimpses of Buttermore on Nippard's Instagram, and she would even comment from time to time, like on Valentine's Day 2026, when Nippard posted a photo of them together and she wrote, "Love you forever" on the post.
Nippard shared a heartbreaking post on March 6 announcing the death of his longtime partner, writing, “It is with profound sorrow that we share the sudden passing of Jeff’s fiancée and partner of ten years, Stephanie."
"As many of you know, Stephanie meant the world to Jeff,” the statement continued. “She will be remembered for her warmth and compassion, her love for her family, and her PhD research on ovarian cancer.”
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