ROCHESTER, N.Y. — Rochester students had the opportunity to advance their college and career prospects at the 2026 DECA State Career Conference.
The three-day event, held at the Riverside Convention Center, brought together more than 3,000 students and teachers. Participants focused on developing skills in public speaking, networking, and teamwork. The conference started on January 1 and will conclude on January 3.
The conference has been hosted in Rochester for more than 20 years. City officials said events like this contribute millions to the local tourism and hospitality industry.
Rochester students focus on developing skills at 2026 DECA State Career Conference WHEC.com.
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