Two days after rival Vail Resorts announced early-bird Epic Pass prices for the 2026-27 ski season, Alterra Mountain Company revealed prices for next season’s Ikon Passes on Thursday that are substantially higher than comparable Epic products.
When Ikon Passes go on sale March 12, the unrestricted Ikon Pass will be priced at $1,349, an increase of $20 over last year’s early-bird price. The comparable Epic Pass, which went on sale Tuesday, is priced at $1,089.
The Ikon Base pass will be priced at $924, a $15 increase over last year’s spring pricing. The comparable Epic Local Pass is on sale for $809. The Ikon Base pass and Epic Local pass both come with restrictions.
Vail also announced 20% discounts on both Epic passes for skiers and riders in their 20s.
Epic Passes for 2026-27 go on sale, luring Gen Z with big discounts
Alterra is introducing a new product called the "Squad Pack" for ages 23-28. That product allows five people to lock in Ikon Base passes at $750 each, as long as one person purchases all five passes. By comparison, the Epic Local pass for twenty-somethings, with the new 20% discount, is selling for $649.
Ikon also announced expanded access at two Colorado resorts. Arapahoe Basin will offer unlimited access next season for Ikon Base pass-holders. Those who purchase those passes early will be entitled to unlimited access this season, beginning April 6.
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Epic Passes for 2026-27 go on sale, luring Gen Z with big discountsAlso new, Snowmass will offer five-day access to Ikon Base pass-holders next season with select blackout dates. The Ikon Base pass does not offer access to Snowmass sister resorts, Aspen Mountain, Aspen Highlands or Buttermilk.
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