The University of Alabama has long asked its students to contribute to and invest deeply in campus life. For students, repping school pride can manifest in a plethora of ways, none more so than the rite of passage that is attending Alabama sporting events.
All undergraduate students at the University taking nine or more credit hours are automatically enrolled in the Dining Dollars program, in which $350 is charged to student accounts each semester to supplement a student’s dining needs.
Dining Dollars are marketed as flexible, convenient campus currency, but this flexibility does not extend to two of the most prominent centers of student life: Coleman Coliseum and Bryant-Denny Stadium.
This program, which also partners with multiple off-campus locations, should be honored at our two major athletic venues.
Concession stands at both Bryant-Denny Stadium and Coleman Coliseum are operated by Levy Concessions, not the University directly. However, Dining Dollars are designed in part to be accepted at locations unaffiliated with the University. The University has partnered with multiple privately owned dining establishments such as Buffalo Phil’s, Glory Bound and Mediterranean Sandwich Co., meaning that there are existing grounds to establish a system that would facilitate the usage of Dining Dollars as currency at sporting events.
Most vendors in these venues are already equipped with card readers and implemented systems for the use of Bama Cash. Bama Cash operates similarly to Dining Dollars, a preloaded currency onto a student’s ACT Card that is generally accepted at more locations than Dining Dollars.
Dining Dollars are oftentimes the most accessible form of payment for students, and not accepting them places an unnecessary barrier on the game day experience.
In the face of consistent increases in student ticket prices for home football games and increasing vendor prices at concession stands, an obvious answer to offset these costs is the implementation of Dining Dollars as a payment method.
While a University concern may be that purchasing alcohol with Dining Dollars is prohibited, restaurants that accept this form of currency have systems in place to prevent students from using these supplementary funds for alcoholic beverages. And not all food stands in the stadium sell alcohol.
Extending this system to Alabama athletic facilities would be a step in the right direction towards consistency and student-centered policies to which all students could say, “Roll Tide”.
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