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In psychology, the halo effect refers to a type of cognitive bias in which we assume something is better than it actually is, primarily because of its proximity to a trusted person or source. If someone you like says it's good, then it's obviously the best thing on the planet, right? It's this phenomenon that allows influencers to exist, and it's also why we immediately trust our favorite celebrities to only sell us the best of the best. They're walking billboards for luxury and lifestyle, so they should know a thing or two about what makes something good—obviously.
Truthfully, that's not always the case. Sometimes, even things sold to us by our favorite celebs really just aren't that great, especially when it comes to alcohol. Sure, some are good, but many fall short. Fortunately, we've done the hard work of sussing out the celeb-owned booze that's worth your money and which ones you're better off leaving on the shelf. Read on for our definitive ranking of the five best celebrity liquor brands and five that don't quite live up to the hype.
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The 5 Best Celebrity Liquors
1. SirDavis Whisky by Beyoncé, $89.99 at Total Wine & More
Total Wine & More
Not that it's a surprise, but Beyoncé's SirDavis Whisky is almost as seemingly perfect as she is. The spirit named for her moonshining paternal great-grandfather has earned rave reviews from fans and critics alike for its distinct blend of global whiskey styles, including Japanese and Scottish, and for its enticing flavor profile. You might even call it unique. It's smooth and easy drinking with just enough bite to make it interesting. It's perfect on its own, works great in a cocktail, and comes in a bottle designed for display. SirDavis has definitely earned its crown.
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2. Ten To One Rum by Ciara, $24.99 at Total Wine & More
Total Wine & More
Rum tends to get a bad rap, but Ciara's Ten To One Rum is helping to shift that narrative for good. The brand, founded by Marc Kwesi-Farrell, has been making some of the most premium rum you can find on the market since 2019, and if you haven't tried it already, consider this your sign. Each expression is made without any additives or added sugars, allowing the spirit to truly shine as a testament to true craftsmanship. Flavors like lemongrass, jasmine, and honeysuckle dance on the palate, juxtaposed by white pepper and citrus. It's incredibly complex and surprising, much like the region that inspired it.
3. Aviation American Gin by Ryan Reynolds, $27.99 at Total Wine & More
Total Wine & More
Gin is really having a moment, and although there are several great brands on the market, Ryan Reynolds' Aviation American Gin has definitely earned its spot in your liquor cabinet. Although the liquid itself is less juniper-forward than a more traditional gin, Aviation is an easy-drinking spirit perfect for whatever the occasion is. Not to mention the brand just expanded its line for the first time with a new Cranberry & Blood Orange flavor, practically made for mixing. Couple that with Reynolds' signature brand of hilarious snark and you've got yourself a winning combination. It also doesn't hurt that it tastes great.
Related: Aviation Gin Just Launched an 'Innovative' New Flavor That Fans Say They 'Definitely Need to Try'
4. Pantalones Tequila by Matthew McConaughey, $39.99 at Total Wine & More
Total Wine & More
In the ever-growing landscape of mid-tier celeb-owned tequila brands, Matthew McConaughey's Pantalones Organic Tequila stands out as one of the best. Beyond the cheeky, pantless marketing, laced with McConaughey's unmistakable southern drawl, lies a tequila that actually tastes pretty freaking good. It's exceptionally smooth, making it perfect to drink on its own, but it's also great when mixed into a cocktail—preferably enjoyed pantless.
5. Nocheluna Sotol by Lenny Kravitz, $85.99 at Total Wine & More
Total Wine & More
Leave it to Lenny Kravitz to completely ignore expected category mainstays and co-found an ultra-premium liquor brand specializing in sotol, an 800-year-old Mexican spirit. Nocheluna Sotol is crafted from 100 percent wild-harvested Dasylirion (Desert Spoon) plants from the Chihuahuan Desert in Mexico. Although it's often compared to tequila or mezcal, sotol is typically brighter and grassier tasting with a subtle hint of smoke. It's a spirit that marches to the beat of its own drum, much like Lenny Kravitz himself.
The 5 Celebrity Liquors That Are Just Hype
1. Crystal Head Vodka by Dan Aykroyd, $49.99 at Total Wine & More
Total Wine & More
Objectively, Dan Aykroyd's Crystal Head Vodka isn't bad by any stretch of the imagination. It's distilled four times and then filtered seven times, three of which are done through layers of semi-precious crystals known as Herkimer diamonds. The resulting liquid is praised for its exceptional taste and texture, with several reviewers calling it exceptional. On the other hand, some critics say that at the price point, you're more or less paying for the eye-catching skull-shaped bottle infused with actual bits of crystal than you are for the decidedly unremarkable spirit inside. Either way, this one definitely isn't the worst on our list.
2. 818 Tequila by Kendall Jenner, $26.99 at Total Wine & More
Total Wine & More
If there's anything the Kar-Jenner clan knows a thing or two about, it's definitely marketing, and Kendall Jenner's 818 Tequila was practically made to sell. Not only is the 818 logo a nod to Jenner's hometown of Calabasas, Calif., but it was also smartly designed so that it reads the same forwards and backwards—perfect for selfies. But smart packaging aside, the actual tequila itself leaves a lot to be desired. It's definitely not the worst option on the market, but several reviewers note that it's considerably sweeter than most other tequila brands, making it difficult to enjoy over the long term. Of course, if you care less about the flavor and more about creating great content, then this is the bottle for you.
3. Indoggo Gin by Snoop Dogg, $19.99 at Total Wine & More
Total Wine & More
Although there are plenty of people who love Snoop Dogg's Indoggo Gin for its more approachable fruit-forward flavor, true gin enthusiasts agree that it leans more cloying than botanical and fresher than a typical gin. Some of the more unfiltered reviews describe the flavor as that of cheap, sugary Kool-Aid. From a priceperspective,e it's relatively cheap at about $20 a bottle, but unless you're looking for something more suited for mixing, you'll want to skip this one and reach for a bottle of Still Gin by Dre and Snoop instead.
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4. Virginia Black Whiskey by Drake, $40.35 at ReserveBar
ReserveBar
If you've never heard of Drake's Virginia Black Whiskey, it's likely because, from a marketing perspective, it's virtually non-existent. The brand's most recent Instagram post dates back to September 1, 2020, and Champagne Papi himself hasn't really spent much time promoting the brand either. In fact, yours truly had to scroll all the way back to April 29, 2016, on Drake's personal Instagram to find any evidence of the brand at all.
The reviews (few as they may be) are relatively decent, but most tasters agree that it's not worth all the mystery and intrigue. The bottle also looks like cheap cologne that you'd get at a department store, which honestly kind of tracks. Although you can still find bottles online, several retailers list the product as "backordered" or "currently unavailable."
5. Tesla Tequila by Elon Musk, $1,199.00 at The Bourbon Concierge
The Bourbon Concierge
Last but certainly not least is Elon Musk's Tesla Tequila. While reviews of the actual liquid are pretty evenly split, most people agree that it simply isn't worth the eye-popping $1,200 price tag. Sure, it's packaged in a lightning-shaped bottle that you could potentially double as home decor, but honestly, it looks more like an award you'd get for being the top electrician of the year than something worth keeping out on the bar. We'll pass.
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