Fashion brands come and go. But with late ‘90s and early ‘00s fashion trends making a comeback, it’s no surprise that Limited Too is back in the zeitgeist.
The former retail chain relaunched back in July 2024 following a hiatus that lasted over a decade. But many are questioning the timing of the relaunch, especially with the brand’s recent return to Threads.
With a connection to Jeffrey Epstein, which stems from founder Les Wexner and his decision to transfer control of the brand over to a firm controlled by the late convicted sex offender in 2001, fans are absolutely coming for the brand on social media.
For context, Wexner, 88, was recently called to speak in front of the House of Representatives Oversight Committee to address his relationship and accusations of being a co-conspirator in Epstein's crimes. According to a Thursday, February 19, report by the BBC, he denied any knowledge of his business partner’s illicit activities during a closed door testimony opening statement which was made public.
"I was naive, foolish and gullible to put any trust in Jeffrey Epstein," the billionaire said in the testimony before he added, "[Epstein] was a conman. And while I was conned, I have done nothing wrong and have nothing to hide."
Screenshot of Limited Too's Threads post on February 25, 2026.California congressman Robert Garcia made a statement after Wexner’s testimony where he told reporters, "We should be very clear that there would be no Epstein island, there'd be no Epstein plane, there'd be no money to traffic women and girls, Mr. Epstein would not be the wealthy man he was, without the support of Les Wexner."
READ MORE: The Biggest Rock Stars Listed in the Epstein Files — And Why They’re Mentioned
But nearly one week after Wexner’s testimony, Limited Too’s Threads account decided to make its first post: “Limited Too has entered the chat...fashionably late ?.”
It’s safe to say the post received a whopping amount of comments, with most users mentioning the brand’s bad timing and negative ties to Wexner and Epstein.
“I’m gonna be real with you, this might be the absolute worst time you could’ve picked for this. I didn’t even open the comments yet but I know you’re getting cooked,” wrote one commenter.
“Say hi to Les for me. Disappointed in you Limited Too. I really was a Stan for years. RIP to my childhood nostalgia. Also, read the room. ???,” a second commenter wrote.
A third chimed in and made a request and wrote, “We’d like assurance that we weren’t being recorded in dressing rooms as teens.”
Wexler has not been affiliated to Limited Too since the brand was sold to Bluestar Alliance, LLC in 2015, and stepped down as CEO of L Brands (now Bath & Body Works Inc.) in 2020, cutting ties with the company.
Still, the timing of Limited Too’s social media revival comes as renewed scrutiny around Epstein’s network continues to dominate headlines. Earlier this year, the U.S. Department of Justice released millions of files connected to Epstein’s investigations, reigniting public interest in his associates and financial backers.
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