Far East Movement and Jay Park have been sculpting history for Asian-Americans in the music industry for nearly two decades — the former being a 2010s breakthrough Asian-American group with a No. 1 on the Billboard Hot 100, while the latter launched three record labels in Korea and a soju brand and was the first Asian-American artist signed to Roc Nation.
Now, they’re joining forces.
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Billboard can reveal that Park’s More Vision label has entered a strategic partnership for international business strategy and global development with Transparent Arts, the Southern California-based entertainment company focused on amplifying Asian talent.
In expanding the label’s footprint beyond Asia, the deal encompasses not only Park, but the label’s K-pop diva Chung Ha (whose first More Vision release, “Eenie Meenie” featuring Hongjoong of ATEEZ, hit the top 10 of Billboard‘s World Digital Song Sales chart) and the label’s newly launched boy band LNGSHOT (who have quickly become 2026’s breakout K-pop stars with debut single “Moonwalkin'” already earning 35 million streams on Spotify while cracking into the Billboard Global Excl. US).
Jay Park, Chung Ha and LNGSHOT join Transparent Art’s roster which includes Far East Movement, singer/songwriter and GOT7 member Mark Tuan, DJ/producer Yultron, and rock trio Hello Sister of America’s Got Talent fame.
“More Vision’s global presence has been rapidly growing, so it only made sense to partner with a company where I know the founder personally for 16 years, and I’ve witnessed firsthand them going through every facet of the music industry,” Jay Park says in a statement. “I trust TA because of their experience and also how they carry themselves beyond the industry. I know our visions align and just like how we have been doing separately, now we will continue to make history together.”
James Roh, COO of Transparent Arts and Far East Movement member, also notes the importance of separating friendship and business until knowing that “the timing is finally right.”
“This partnership has been years in the making, Roh adds. “Over a decade of friendship that we purposefully kept separate from the noise of the industry. We gave ourselves the grace to grow, to fail, and to master our crafts in our own lanes. Now, the timing is finally right. We aren’t just coming together as friends; we’re coming together as the best versions of ourselves to build something undeniable for our artists.”
Both More Vision and Transparent Arts have kept busy this past month. More Vision dropped music videos to LNGSHOT’s B-side tracks “Never Let Go” and “Backseat” from their SHOT CALLERS EP while Chung Ha released a new English song “Save Me” on her birthday, Feb. 9. Meanwhile, Transparent Arts saw the documentary they spearheaded, The Rose: Come Back to Me, make its wide release in the U.S. on Feb. 13 after premiering at the 2025 Tribeca Film Festival.
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