There was a time when christening a ship was a somber, superstitious ritual — a bottle of champagne broken against steel to appease the gods of the sea. But recently the ritual met the 21st century. When the the cruise shipStar Princess was named recently, the vessel wasn't blessed with wine or prayer. Instead, Camila and Matthew McConaughey smashed a bottle of their own Pantalones Reposado tequila against the hull.
The result of this new maritime tradition was on full display last week in Cozumel. Aboard the Princess Cruise's Regal Princess, the crew orchestrated what can only be described as a logistical feat: selling 3,410 margaritas in a single eight-hour window. It was a new Guinness World Record, a burst of salt and lime delivered to the 3,560 guests who were part of the experience. Camila and Matthew sent a video message, congratulating Princess Cruises, its crew, and guests for making history at sea, a detail that the brand said "was met with loud applause throughout the ship."
The party marked a milestone for the cruise line. Over the last year, Princess Cruises has moved over one million of these 24K Margaritas across its fleet. The ship's bar has been rebranded as the Love Line, a curated inventory of A-list liquid assets—Jon Bon Jovi’s rosé, Liev Schreiber’s whiskey, and Elizabeth Banks’ canned wine.
In a statement, Sami Kohen, the line's VP of Food and Beverage, said the travelers loved being a part of the "storytelling and easygoing adventure." Kohen went on to add, "celebrating one million 24K Margaritas and making history with a GUINNESS WORLD RECORDS title on National Margarita Day, captures the incredible spirit and enthusiasm our guests brought to create this unforgettable moment at sea – and now, they’ll forever be part of this unforgettable chapter in Princess history."
The brand hopes to keep party vibe going after the record-making milestone. On the sun deck, the "Alright, Alright, Alright" ethos aim is to delight travelers. According to the cruise line, custom carts roam the ship like high-end outposts, dispensing jalapeño-infused "Hot Pants" and "Sea Legs" cocktails to thousands of people. The vibe is meant to conjure nostalgia for a Texas backyard, scaled up for a global audience.
The champagne is gone. The agave has taken the bridge.
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