Apple has a new secret sauce for giving its sales cadence for the upcoming iPhone 18 Pro and Pro Max a little extra 'oomph factor,' especially in critical markets such as China. And that secret sauce relates to leveraging color options that are generally considered auspicious in several Asian markets. Mark Gurman: Apple eyeing the launch of the iPhone 18 Pro and iPhone 18 Pro Max in a "deep red" color option We recently noted that a quirky reason why Apple's iPhone 17 Pro Max was doing so well in China lately had a lot to do with its 'Cosmic […]
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