Big news in the world of peanut butter sandwiches: Uncrustables is launching a new flavor later this year, and fans are already over the moon about the concept.
The J.M. Smucker Company recently gave an overview of what investors can expect in 2026 from its brands, from retail coffee brands like Folgers and Dunkin’ to Jif peanut butter and Hostess snack cakes.
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It highlighted one of the company’s most iconic brands, noting Uncrustables’ popularity across the country and sharing that the brand “continues to over-index to households with kids and Millennials.”
The investor presentation further revealed that “In addition to being kept in the freezer, all Uncrustables sandwiches will also be able to be kept fresh in the fridge for up to 5 days.”
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View this post on InstagramWhile it also focused on Uncrustables’ breakfast offerings like the Up & Apple and Bright-Eyed Berry flavors, it noted that a new blueberry flavor is slated for a spring debut.
Burstin’ Blueberry, a peanut butter and blueberry spread sandwich with 12 grams of protein, is “coming this spring.” Parade has reached out to The J.M. Smucker Company for comment, but did not immediately hear back.
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Food blogger Candyhunting took to Instagram to share the news about the new flavor, prompting fans to leap into the comments to share their excitement. “Finally! I really liked the apple ones,” said one enthusiastic fan as others agreed it is “huge news,” writing, “Loving the new flavors! Can’t wait for this one,” and “Ok now you talking delicious.”
“WOW! I LOVE BLUEBERRY,” said one commenter in all caps, while another stuck to lowercase to say, “blueberry is the most under-done fruit flavor i feel like. this is exciting.”
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