FIFA has unveiled a new line of merch specific for each of the 16 North American host cities of the 2026 World Cup. Each city has its own unique theme and “We Are San Francisco Bay Area” reflects the geographic and cultural diversity of the region that will come together around the tournament.
FIFA has unveiled a line of Bay Area-specific merch for the 2026 World Cup (FIFA).Shirts include a design by local artist LeRoid David that features the Golden Gate Bridge and Bay Bridge side by side with symbols that represent the confluence of sports and technology. Items are available now on the FIFA store site.
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June 13, 2026 – 12:00 PM PT – Qatar vs Switzerland Group B matchup.
June 16, 2026 – 9:00 PM PT – Austria vs Jordan Group J matchup.
June 19, 2026 – 9:00 PM PT – TUR/ROU/SVK/KOS vs Paraguay Group D matchup.
June 22, 2026 – 8:00 PM PT – Jordan vs Algeria Group J matchup.
June 26, 2026 – 7:00 PM PT – Australia vs Paraguay Group D matchup.
July 1, 2026 – ROUND OF 32 Knockout match featuring the winner of Group D vs a third-place qualifier from Groups B, E, F, or J.
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