Using technology to increase visibility and customer loyalty for meetings and events at a new hotel property ...Middle East

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In a city like Barcelona, visibility is everything. That was the challenge facing InterContinental Barcelona, a luxury five-star hotel in the heart of the city’s bustling Montjuïc district. Despite its elegant spaces, high-end service, and proximity to key cultural and business hubs, the hotel needed a better way to rise above the noise and capture the attention of meeting and event planners around the globe.

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